The leading, iconic, professional hair care brand, REDKEN, is launching a partnership with who else? With one of the most… fashionable singer and fashion icon of Greece, Tamta!!!!
REDKEN, the No1 American professional hair care brand welcomes one of the most fashion conscious artists to The Redken Tribe.
REDKEN, with presence in 43 countries around the world, collaborations with top artists and continuous participation in top fashion events such as New York Fashion Week, finds in Tamta its own muse. The passion for beauty and fashion unites the beloved brand with the ultimate fashion icon who becomes the main face of REDKEN in Greece for 2021.
The REDKEN team declares: “REDKEN is the leading professional hair care brand for millions of hairdressers and women around the world. We are thrilled because Tamta is the person who embodies all of the brand’s values. Her love of fashion, her boldness to constantly try something new and her power to create trends are all things REDKEN has stood for over 60 years.”
Tamta stands out every time she goes on stage with her bold and fashion forward appearances, with her impressive hair looks always taking center stage and winning the attention.
She says of the collaboration, “I’m very happy to be part of the Redken Tribe! REDKEN is an iconic professional hair care brand that through science and innovation, cares for hair and gives every woman confidence. I love changing my hair and with REDKEN by my side I can experiment as much as I want, knowing that my hair will be perfectly healthy and strong.”
Discover REDKEN in selected salons and online.
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A few words about REDKEN
REDKEN is a professional hair care and hair coloring brand created in 1931 in New York by actress Paula Kent and chemist Jenhri Kedding. The young actress had fragile hair and very sensitive skin, in her quest to find the solution she needed for beautiful and healthy hair, she recognized the need for hairdressers to know the chemistry of hair and skin as well as the ingredients of the products they use. Continuous research and innovative formulas have revolutionized professional hair care and made REDKEN very popular with hairdressers and women all over the world.
