In an ever-changing world where consumer needs change from day to day, managing a business like a salon is a daily challenge for every owner. That’s why L’Oréal Professional Products, acting as a true business partner that supports professional hairdressers every step of the way, has designed Salon Business Success, the 1st full business programme aimed at salon owners who want to grow their business, strengthen it against challenges and make it stand out to consumers.
With Salon Business Success, in 7 sessions, in less than 2 months, salon owners will learn to set successful business goals, measure and evaluate the performance of their business, plan social media promotions and, finally, manage their salon team effectively.
“At a time when consumers are bombarded with suggestions, the hairdresser is now coming to the fore as the ultimate beauty consultant and what differentiates them is the expertise and experience they offer consumers.
At L’Oréal, we envision a modern hairdresser, creatively strong and entrepreneurially thriving, who uses the power of digital to elevate his art and business even more impactfully. That’s why we make sure we provide him with all the tools – technical, professional and business – to develop his expertise, to strengthen and promote his business even more”, says Maria Korali, General Manager of L’Oréal Professional Products.
The programme consists of 7 weekly interactive seminars of 30′-60′ each, covering different thematic units. Each module will be accompanied by practical tools, which the participating salon owners will be able to use during and after the seminars. At the same time, after the end of the programme, participants will continue to receive business support through exclusive Facebook lives and personal meetings with the programme’s facilitator Cleo Eleftheriadis.
With a successful 25-year track record in business and strategy consulting, Cleo Eleftheriadis, CEO of The Best Way Forward, will share valuable insights, tools and strategies that will help participants get closer to their business vision, improving the performance of their salon.
Salon Business Success will be available through ACCESS, L’Oréal Professional Products’ training platform, for a limited number of participants.
