Many customers are looking for a hairdresser on the internet, which is why online reviews
have never been more important!
In fact, nine out of ten consumers say reviews play a role in discovering local businesses.
Of course that’s not the only thing that matters, but more often than not, consumers who have had a positive experience
are more likely to make a review, which means that online reviews
have great potential to enhance your business.
In fact, 34% of consumers say they would only leave a review after a positive experience,
while 7% would only leave a review after a negative experience.
Online reviews provide the public with the assurance that your salon is trustworthy.
Positive reviews can also be a boost to your salon’s visibility in the results
of search engines, increasing the potential impact of your salon.
But what exactly does a positive review do?
Many of their positive reviews mention the overall atmosphere of the salon and touch on details
such as the atmosphere, the music and the overall ambience of the environment.
Therefore, this could be a great starting point if you are looking for areas of improvement in your salon
to enhance your reviews.
While creating a pleasant experience for your customers is certainly a great way to make your customers feel
to achieve positive online reviews for your salon, the most important factor in getting positive online reviews for your salon
is the result of the service booked, whether it is for haircut, colour, styling or grooming.
Customers should feel that they received the results they were looking for and state this in the review.
On the other hand, the worst reviews are those that express unfulfilled expectations
and unexpected results, so it is essential to ensure you communicate clearly with your customers.
Holding a conversation is a great way to establish clear communication with customers, new and old alike.
A key aspect of monitoring your online reviews and your online presence in general,
i.e. responsiveness to customers.
Whether positive or negative, responding to reviews shows that your business values its customers
and further appreciates the time they took to share feedback.
When responding to reviews, it is important to respect the customer’s point of view, even if you disagree with their comments.
A well-crafted response can demonstrate your company’s commitment to customer satisfaction
and could potentially attract new customers who appreciate the salon’s dedication to customer service.
These are 5 tips for increasing online reviews in the salon
- While you can encourage or motivate customers to leave positive reviews, you cannot force them to do so.
- Make the process simple, customers are more likely to submit a review if they can easily find
the review platform and navigate the review process. - When a new client makes their visit to the salon, send a personalized follow-up email or
text message thanking him for his visit with a warm request to leave a review and tell about his experience.
Include URLs or links to make it easier for him. - Hair salons and barbershops can differentiate themselves by offering unique services that make people
want to evaluate them and talk about it online.
