TRUST is a word capable of embodying the many socio-psychological implications associated with the generation born
between the end of World War II and the mid-1960s: TRUST.
TRUST, because this is the generation of the economic boom, when everything seemed possible and achievable:
Studying, working and building a life full of expectations and hope.
This generation saw the achievements of medicine and science, right up to the landing on the moon.
He grew up in prosperity but also with the optimism of those who have their eyes on the future.
Women who lived their youth at the turn of the 60’s and 70’s witnessed all the social and political changes that took place in the 1960’s and 70’s.
revolutions and pioneering changes in thinking, challenged conventions and became spokesmen for civil wars,
including those in recognition of greater freedom and a more important role in society.
Their era is filled with events, fashions and characters that are landmarks in recent history:
From pacifist demonstrations to the Woodstock concert.
From the mini skirt to blue jeans and the Beatles.
They are women with an innate propensity for change who, paradoxically, continue to exercise this privilege to this day.
With a satisfactory degree of financial security, the female TRUST generation is one of the most interesting generations of commercially
for the market and for companies.
They are consumers who have new needs and new demands to satisfy, starting with travel and entertainment,
to culture, sport and self-care.
Their approach to life, ironic and clever, proves successful.
It’s no coincidence that even Hollywood and the major production companies have noticed this and the number of films
and television series starring baby boomers is constantly expanding.
TRUST women live the most mature phase of their lives with carefree lightness.
They have learned to use technology without fear of it
(think of the new Instagram stars over 60, very popular on social networks and real style icons),
take care of their families and loved ones, but always find time for their own well-being.
They like makeup, have their hair groomed and wear the trendiest colors,
following the lines and the latest fashion trends.
They are strong women with multifaceted personalities, who do not want to define themselves only in the role of mothers and grandmothers.
They live in tastefully furnished houses, full of books and souvenirs from their many life’s travels.
Their personal style ranges from an impeccable classic and unpretentious elegance, to selective and sophisticated styles
combinations with more colours and stronger patterns.
So let’s move on to the next pages and discover the proposals made by
Framesi
for these unique and special women.
This compilation is a small taste of what the 1,200 lucky winners will therefore have the opportunity to watch,
at the Framesi World Congress, 1-5 October, at Rodos Palace Hotel.
So book your place in the Tel. Contact 210 6090201!
ATTENTION! Closing date for entries 31/12/2022 !!!!
