Since its creation in 2011, the Fusio-Dose range of professional grooming rituals has become a sought-after product in salons.
In the hands of the Kérastase hairdresser, Fusio-Dose becomes an enhanced dose of targeted care that covers
immediately the client’s needs, helping her to get one step closer to her hair goals.
So with countless possibilities to cover any need in a ritual,
the Fusio-Dose is a powerful tool for the hairdresser, but also an enjoyable experience for the client.
NEO Fusio-Dose liquid care technology for instant hair transformation!
So after a decade, it’s time to modernise the Fusio-Dose.
Wanting to meet the current needs of hairdressers and their clients,
Kérastase has renewed the Fusio-Dose system to support hairdressers in their efforts to offer
to their customers exactly what they need and want for their hair.
The new renewed approach includes advanced hair care technologies and powerful ingredients from the
skin care, in a handy collection of Concentré and Booster.
Meet at Fusio-Dose.
With a personalized combination of a Concentré and a Booster mixed on the spot,
Fusio-Dose instantly transforms the hair in full connection with the hairdresser’s diagnosis and the client’s needs.
Fusio-Dose is a unique wet care service provided in salons by professional hairdressers.
By mixing, at that time, on the spot, a personalised combination of Concentré and Booster,
this ritual addresses the primary and a secondary need of the hair, with a strong dose of care.
Quick and easy to apply, it releases millions of droplets of active ingredients instantly transforming hair.
It is therefore ideal for every hair type and every need.
CONCENTRÉ + BOOSTER a specially selected blend for immediate care and transformation!
TO CONCENTRÉ
- It covers the main need of the hair, which is determined by the hairdresser during the diagnosis.
- It also treats dryness, porosity, lack of density, and other structural problems.
- It corresponds to one of the six basic Kérastase skincare ranges.
TO BOOSTER
- It has a beauty effect and meets a personal need expressed by the client herself.
- It targets shine, nourishment, color brightness, and other cosmetic issues.
- In addition, it is enriched with active ingredients used in skin care,
and which the clients know and ask for.
What’s new in Fusio-Dose.
An optimized range of rituals combined with an approach inspired by skin care
but also a more attractive packaging, for a modern aesthetic that will appeal to Gen Z.
6 CONCENTRÉS + 5 BOOSTERS
For 30 possible combinations of personalized and transformative care.
A streamlined ritual system for easy navigation through the collection.
The Fusio-Dose system has been completely modernized to appeal to a new generation of consumers who are
and are familiar with health and grooming.
Representing a wider range of hair types and textures, the Concentré correspond to iconic,
Kérastase’s favourite ranges and contain some of the most popular active ingredients sought by modern consumers.
With six Concentré and five Booster, the new Fusio-Dose range offers 30 possible combinations to cover any
need in a personalized way and immediate, transformative results.
The packaging.
Modern packaging made of recycled materials, reminiscent of skin care product packaging
and exude both luxury and technical expertise.
The revamped Fusio-Dose packaging reflects the professionalism of the range, while putting skinification,
that is, the active ingredients derived from skin care, at the heart of the experience.
Colour-coded to reflect the iconic Kérastase ranges and skincare benefits,
Concentré and Booster “snap” together in one click, combining uniquely,
the hairdresser’s recommendations with the client’s wishes.
The active care ingredients used in the composition are listed on each package,
so that it is clear what benefits the client will gain during her visit to the salon.
The bottles are made of 100% PCR plastic.
The performance
The new Fusio-Dose formulations draw their power firstly from science and from skin care.
Leveraging the numerous scientific innovations behind the brand’s iconic ranges,
each of the six Concentré Fusio-Dose offers a super enhanced dose of targeted care
immediately addressing the most urgent hair needs.
Designed to ensure maximum effectiveness, Concentré is therefore enriched with the most beneficial
available ingredients in high concentrations.
Up to 100 times smaller than those of traditional formulations, Fusio-Dose molecules are incorporated into finely divided
and ultra-fine, highly concentrated emulsions for optimal, yet surprisingly lightweight care.
The new Boosters enrich the blend with powerful active ingredients that bring the idea of skincare to the bath.
So for the first time in the salon, recognized ingredients from skin care are used,
which were chosen for their benefits for hair and for related SEO searches.
Therefore, Booster and Concentré, together, offer substantial results that truly transform hair into a ritual.
The Concentré
Six Concentré corresponding to the iconic Kérastase ranges,
making it easier for the hairdresser to diagnose and address the most immediate needs of each hair type.
CONCENTRÉ NUTRITIVE
Deep nourishing composition, for repairing dry hair.
With 1% niacinamide.
It also improves the mechanical properties of hair that lack strength and vitality.
CONCENTRÉ RESISTANCE
Instant repair treatment, for hair that grows slowly and damaged lengths.
With ceramides.
They fill the cracks and strengthen the weak hair from the inside out,
improving the resistance of the hair against brushing and breakage.
CONCENTRÉ BLOND ABSOLU
Formulation that repairs hair and neutralizes warm tones for a brighter blonde.
Also with hyaluronic acid & ultraviolet neutralizing pigments.
It weakens unwanted hot tones in the opened hair.
CONCENTRÉ GENESIS
Deep strengthening composition that increases the diameter of the hair and thus gives light volume to the hair.
With 1% collagen peptide fractions.
Molecule known from skin care, which gives strength and elasticity.
Of plant origin, with an amino acid composition similar to that of human collagen.
CONCENTRÉ CURL MANIFESTO
Strengthening and sculpting composition for curly and very curly hair.
With 5% glycerine.
Powerful moisturizing agent of plant origin, which gives a silky texture and sculpts the curls.
CONCENTRÉ CHROMA ABSOLU
Nourishing concentrate that repairs the hair after the dyeing service or in between appointments,
for a healthier look, but also a brighter colour.
With 0.25% amino acids.
They penetrate the hair and strengthen weak hair that has been damaged by dyes, restoring its structure.
The Boosters.
Five boosters with powerful active ingredients from skincare, addressing the most immediate hair needs
and meet the wishes of the client.
BOOSTER NUTRITION
Treatment for immediate nourishment of dry, brittle hair.
With camellia oil.
In addition, it nourishes dry hair with omega-9 oleic acid (82%) and linoleic acid (12%) for softness and long-lasting shine.
BOOSTER ANTI-FRIZZ
Treatment to reduce unwanted frizz.
With polypeptide.
It fights frizz by targeting and smoothing the weakened part of the hair and protecting it from atmospheric humidity.
BOOSTER BRILLANCE
Acidic composition that reconstructs damaged hair and restores colored hair.
With lactic acid.
It therefore restructures and brightens dull colored hair, thanks to its chelating properties that trap the minerals
that cause dullness.
BOOSTER CICABLOND
Composition for the maintenance of blonde hair and strengthening of dry hair or hair with highlights.
With vitamin E
With antioxidant properties that neutralize oxidizing molecules protecting the opened hair
from external aggressors.
BOOSTER RECONSTRUCTION
Intensive protein reconstruction treatment to repair damaged and damaged hair.
With protein
Thanks to electrostatic interactions, the plant protein therefore targets the most stressed part of the hair,
acting as a “bandage” and smoothing the surface for hair repair.
Emblematic perfumes.
Fragrance, a key element of any Kérastase hair ritual, is an essential component of a luxurious salon experience.
Each Concentré Fusio-Dose therefore emanates the fragrance of the series to which it corresponds, giving the customer the possibility to
remember familiar fragrances or discover a new Kérastase range while enjoying the Fusio-Dose ritual.
Boosters have no fragrance, so it is the fragrance of the Concentré that elevates the ritual.
and leaves its aura in the hair.
QR codes and visuals help the hairdresser tell the story of Fusio-Dose.
With the launch of the new Fusio-Dose range, the retail experience in the salon will be upgraded as a whole.
Fusio-Dose walls will be updated to include the new product portfolio,
with a stronger visual identity in the bath, making it easier for the customer to interact with the product story
but also to understand more fully how they meet its own needs.
In addition, for the hairdresser who wants to offer a more informative experience to his clients, Fusio-Dose products are equipped with
with a QR code on their packaging.
The information he will find by following the code will help him to describe more accurately to his clients
both the products and how they are inspired by skincare and the benefits of a Fusio-Dose ritual.
The beauty of science is at the core of the new Fusio-Dose campaign,
starring Kérastase Ambassador Emily Ratajkowski.
Sensuality meets maximum efficiency in the new Fusio-Dose campaign.
With soothing ASMR whispers and precision close-ups, the campaign film captures the power of science
but also the luxury of a personalized pampering service.
So showing the on-site mixing of ingredients from skincare and the sophisticated diffusion system
in which millions of active drops infuse the hair where it needs more care,
the film therefore includes shots of Emily with wet hair for the first time, symbolizing the ultimate in
luxury of a ritual in the hairdresser’s bath.
