On Wednesday 4 October, the L’Oréal Professionnel welcomed the new era of professional hair care
with a special event for hair lovers and hairdressers alike.
More than 200 celebrities, beauty editors, social media influencers and hairdressers were at the brand new venue
PLEXI SPACE to discover the world of L’Oréal Professionnel.
A world where technology, innovative formulations and top hairdressers join forces
to upgrade professional hair care.
For more than 110 years, L’Oréal Professionnel, the leading hair care brand,
is dedicated to developing innovative products and services and being the first to create new trends,
thus offering every woman the hair she dreams of.
etaverse era
In 2023, L’Oréal Professionnel is once again pioneering the future of professional grooming
connecting the physical with the digital world and the metaverse, through diagnostic tools and applications
that release self-expression and of course creativity.
After all, L’Oréal Professionnel is the1st professional hair care brand to enter the world of the metaverse and
creates signature hair looks for avatars, in collaboration with the Ready Player Me platform.
The guests had the opportunity to “tour” the future of professional grooming through
the special corners with the brand’s colour, haircare and styling proposals and also to receive
from hair experts personalized tips for their hair care.
Nikolas Villiotis, #LOrealPro Creator was there to show the guests how they can have
a luxurious colour experience in the salon and meta-transform their look thanks to iNOA, the no1
professional ammonia-free dyeing and iNOA [ iD ] that offers personalized diagnosis with the help of AI technology.
Together with Evelyn Kazantzoglou who chooses iNOA for a fiery red color in her hair, with intense shine and longevity.
Absolute Repair Molecular
In the corner of #meta_science, the new innovative Absolut Repair Molecular range was presented for the first time
that repairs 2 years of hair damage in just one use and rebuilds the molecular structure of the hair,
as it is enriched with 5 amino acids and up to +2% peptide bonds.
Following the Metal Detox range, an innovation already adored by hairdressers and women alike, Absolut Repair Molecular
came to complement the hair care ranges of the Serie Expert family.
Thanks to scientific formulas with active ingredients, L’Oréal Professionnel ‘s ranges cover every need,
for every hair type, offering a complete treatment that starts in the salon and continues at home.
The guests stepped into the new era and the world of the metaverse and created their own avatars
through the Ready Player Me platform, enjoying molecular cocktails and Freixenet champagne.
Among the hair lovers who attended were Evridiki Valavanis, Koni Metaxa, Rafaela Psarrou,
Hara Pappa, Casey Miziou who trust L’Oréal Professionnel for their hair care.
