H
L’Oréal Professionnel
, the leading brand in professional hair care,
was the official hair sponsor at the 34th Athens Fashion Week that took place April 20-23.
Directly connected to fashion and of course the hairdressing art, for more than a century,
L’Oréal Professionnel creates the top hair trends in fashion shows and salons with the aim of
to bring out the unique beauty of each woman, so that she can be the best version of herself.
It could not be missing from the ultimate celebration of Greek fashion.
L’Oréal Professionnel in collaboration with leading hairdressing groups in Greece,
edited the hair styling for all the fashion shows.
The hair experts created unique looks with iconic styling products such as Steampod and the Tecni.art range.
Combining technological excellence and artistic expertise, L’Oréal Professionnel’s hair styling is the ultimate in hair styling,
brings the trends from the backstage of the biggest fashion events to the salon and moreover to every woman.
The ranges are 100% designed together with the most creative and social media-savvy hairstylists.
Among the looks that stood out were the impressive hairstyles for the show of Vassilis Zoulias,
inspired by the stars of the 1930’s and 40’s.
And what’s more, the glamorous sleek ponytails for the famous Italian designer Elisabetta Franchi, who presented her collection
as guest of honor at Athens Fashion Week, in an impressive show, bringing her vision of the
for lasting beauty in the Greek capital.
Hairdressing groups
The hairdressing teams participating in the 34th AFW were:
The team of #LOREALPRO Artists led by Stavros Liaros and Maria Drettaki
The Haute Coiffure of Greece
Stamatis Karaiskos with the team of Sadhu Hair
The Angelopoulos Hair Company
The Hairway salons
The hairdressing salons MS ANDRONIS
The GAROS hairdressing salons
The XANTHI HAIR GALLERY salons
And the hairdressing students of the IEK DELTA 360
Many guests also visited the special booth of L’Oréal Professionnel where they had the opportunity to
learn more about how the leading professional brand is redefining the boundaries of hair
with the alliance of science and technology, in the flagship Metal Detox & Absolut Repair Molecular and more.
“For more than a century, L’Oréal Professionnel has co-created with the world’s leading artists to offer every woman the best version of herself. It is a great pleasure to be part of Athens Fashion Week. Fashion, innovation and technology are integral to the culture of the brand and the hair experts who represent it.”
says Eri Roditi, Brand Manager L’Oréal Professionnel Paris.
