From Barbie & L’Oréal Professionnel Paris
Dream it. Style it: countless looks, with the power of steam*
The essential accessory for those with a passion for hair meets Barbie – the fashion icon that promotes diversity more than any other doll on the market.
This limited edition, which will be released for Christmas from October 2021, gets a revamped look with Barbie’s pink-signature look.
Allowing you to reveal your personality and change your hair from curly to wavy to straight, Barbie x Steampod suits every mood for countless personalized looks.
A common approach to personalised beauty, for every personality.
Barbie and L’Oréal Professionnel Paris share the same values, adopting a distinct approach that highlights the uniqueness of each woman. Both are very popular with women aged 18-35 who love trendy hair and different looks.
With a pioneering spirit that has been at its core for 110 years, L’Oréal Professionnel Paris is at the service of hairdressers everywhere and all women who love hair.
For almost 10 years, Steampod has been the 1st steam styling system for straightening or creating waves on any hair type 2x faster, 2x smoother** and with less damage***.
This revolutionary styling system has become the sought-after high-tech tool for every hair lover. Steampod reveals every beauty, brings out every hair type, and empowers the best side of oneself.
Since 1959, Barbie has been inspiring girls to be everything they dream of. From princesses to presidents, and from astronauts to zoologists. There is no limit that Barbie hasn’t crossed: today, it is the most diverse doll line on the market, with over 170 different dolls offering girls a wide range of skin tones, eye colors, hair colors and textures, body types, and fashion styles to choose from.
The two iconic brands celebrate diversity in beauty, and create looks to suit every mood.
Influencers are fans of Steampod: they change their hair from straight to wavy and vice versa every 8 days on average****. Barbie, who is a fashion influencer herself, is followed by 2.1 million people. fashionistas on Instagram.
Barbie’s fashion heritage is in harmony with the hair needs covered by L’Oréal Professionnel Paris.
Barbie’s signature pink color dresses the Steampod, the essential hair accessory recommended by professionals, exuding a joyful, dynamic and determined femininity.
Of the women who use heat styling tools, 56% use them 2-3 times a week and 70% have hair that is not straight 5 (broken, curly or frizzy). The biggest concern for these women is the damage caused to the hair by straightening irons. The Steampod guarantees 91% less wear* thanks to the steam and the integrated comb. It’s the essential accessory for the hair you dream of, without compromise; a real alternative to chemical straighteners and perms that require long-term commitment.
The thinner & lighter Steampod 3.0 features a water reservoir, swivel cord and built-in comb in an iconic pink design. Available with a heat-resistant pink case for easy transportation. With Barbie x Steampod, women can create looks – from silky straight hair to tight curls – that give them confidence and suit every occasion. Barbie x Steampod gives every woman the ability to create countless looks with the power of steam.
*For disciplined soft hair, after a sensory test on 30 people.
**Organic test, Steampod 3.0 versus Steampod 3.0 without steam and comb.
***Organic test after 15 applications, Steampod 3.0 versus Steampod 3.0 without steam and comb.
****Social listening to 35 influencers in France, USA, Brazil, Brazil, UAE, UK, India, 2020.
