Serie Expert, a pioneer in hair care technology, redefines itself through new sustainable packaging.
L’Oréal Professionnel Paris has joined forces with scientists and hair artists to make Serie Expert even more professional, sustainable and effective, giving every woman the hair of her dreams.
Serie Expert includes a comprehensive range of products with innovative formulations that can meet every woman’s needs for specialized hair care in the salon or at home. At the same time, the new design of the packaging further highlights the professional identity of the range, as the technology, benefits and results that the different families of Serie Expert can offer are featured on the label.
Love your hair, save the future
More professional, more efficient and more sustainable than ever, L’Oréal Professionnel Paris’ new Serie Expert is redefined through packaging made from 100% recycled plastic produced at L’Oréal’s Burgos factory in Spain – the first L’Oreal Group factory where 100% of industrial water is purified, recycled and reused.
Following the commitments of the L’Oréal For the Future sustainability programme, L’Oréal Professionnel Paris, through the new Expert range, drastically reduces its environmental carbon footprint, thus taking care not only of the health of the hair, but also of the beauty of the planet.
So what is Serie Expert?
Serie Expert Pro Longer is enriched with Amino Acids, as well as FILLER-A100 – a patented molecule exclusive to L’Oréal Professionnel. It restores lengths and fills in the ends for longer, fuller, beautiful hair. Now, you can keep your long hair that you love so much.
Serie Expert Pro Longer Anti-Scissor Shampoo, with the power of FILLER-A100 and Amino Acids, is the ideal treatment for hair with thinning and a tendency to split ends. When used with the Anti-Scissor Concentrated Serum Ampoules, it provides strengthening and shine to the lengths, but also more long-lasting density to the ends.
Serie Expert Pro Longer Anti-Scalp Mask, with the power of FILLER-A100 and Amino Acids, is the ideal treatment for hair with thinning at the ends. The hair is instantly repaired, and the hair is left stronger and shinier.
Protect your hair colour and give it volume and shine with the Vitamino Color care range for coloured hair from L’Oréal Professionnel. The series offers antioxidant action and protection from external factors, while maintaining the color of the hair.
Professional formula with high content of care ingredients that gently remove dirt and protect coloured hair. Its creamy texture transforms into a rich lather, keeping the hair strong from root to tip. Dyed hair remains full of vitality.
✓ Gentle care, even for the most delicate colours
✓ 6x more effective protection of paint from fading
The Absolut Repair range, enriched with gold Quinoa + protein, is designed to target every part of the hair, depending on its level of sensitivity. Gives intensive reconstruction to the hair and also treats the hair
Enriched with Gold Quinoa + Protein, the professional formula of Instant Resurfacing Shampoo instantly cleanses and restructures damaged hair, leaving it feeling light and smooth.
Enriched with gold Quinoa + protein the professional, subversive golden formula of Resurfacing Golden Masque instantly restores any hair type ensuring a light touch. Its creamy gel texture leaves hair 7x shinier* and smoother. It does not leave residues on the hair.
*Shampoo + Resurfacing Golden Masque
The Blondifier range gives shine, nourishment and repair to the hair, while keeping the blonde colour alive until the next visit to the salon.
The shampoo is enriched with Açai berry extract that includes polyphenols and violet pigments. The professional formula gently cleanses the hair while restoring the cool blonde shade of blonde.
The mask provides deep nourishment, hydration and gives intensive shine to the blonde.
The new SerieExpert , you can find it in selected salons and online.
