Η Sydney Sweeney, global icon of modern femininity, is the new ambassandor of the luxury brand
hair care Kérastase.
So, a woman who can really do it all.
As an actor, producer, and engineer, he was catapulted to the forefront of pop culture thanks to
to her unparalleled talent and passion.
Sydney gained huge recognition on the small screen through her iconic roles in two
one of the most important, yet topical series of our time, The White Lotus and Euphoria.
The tremendous success of these two series earned her a double nomination at the Primetime Emmy Awards,
the same year, establishing her as one of the most sought-after actresses in the world.
Returning to the big screen with the romantic comedy Anyone But You and the action thriller Madame Web,
Sydney will certainly go even higher in 2024.
With global appeal, Sydney has captured the hearts and interest of Gen Z and Millennials alike.
With the power to dare, in every aspect of her life, she perfectly embodies the Kérastase woman.
You Dare, We Care
“With the arrival of the new year, a new chapter begins for Kérastase.
So welcome to the family the incredibly talented and versatile Sydney Sweeney.
It’s hard not to have heard about her explosive rise, either through Euphoria or Tik-Tok,
or from the countless magazine covers he’s done.
Today, Sydney adds “Kérastase muse” to her impressive list of ventures and achievements.
I was captivated by Sydney’s warmth and magnetism, both on and off screen.
For me, she’s really fearless.
Fearless with her hair, her beauty, and her style.
Fearless with the roles she chooses to embody.
By being unabashedly herself, with so many talents and interests.
She speaks to her community with passion, with focus, and with a sense of humor that makes you immediately feel like you know her.
This is the Kérastase woman.
A woman who dares, who blazes her own trail.
You can be sure that our collaboration will be unexpected, but also very exciting.
Stay tuned for our first campaign starring Sydney, for our new innovation in the Premiére range
in hair care, with an amazing scientific discovery.” Rosa Carriço, President of Kérastase.
“Wow,
C’EST SUPER COOL !
I can’t believe I’m joining the Kérastase family as the new brand ambassador.
It is indescribable for me to work with such an iconic brand.
Beauty has that something that makes me become creative, to be myself, to stand up for my beliefs.
I believe that all Kérastase campaigns reflect these elements and, of course, they are always TRÈS TRÈS CHIC.
I’m excited for you to see what we have prepared.” Sydney Sweeney, New Global Brand Ambassador
Elle est la femme
Actress
She transforms herself masterfully in every role.
From Gen-Z student to rom-com queen, she can really do it all.
And we’re not the only ones who think so… it’s obvious from the awards that keep coming in!
Producer
Syd channels all this creativity into her own projects.
Scenarios, location scouting…
Syd expresses her personality and of course her style through things that matter to her.
Engineer
Go to TikTok and then type “Syds_Garage”.
You will thank us.
From useful tips for a quick car repair to complicated rebuilds, Syd explains everything.
Une minute avec…
Why Kérastase?
I constantly change my hair color and hairstyle, depending on the needs of each role,
so therefore, proper care is essential.
With Kérastase products, my hair has regained its vitality.
VOILÀ !
Favorite hairstyle?
Oh, here’s a tough question!
My hairdresser, Glen, and I are very good friends, and of course we have a lot of fun together every time.
creating a new look for an event.
So I have to admit that I really like a nice straightening with volume!
Which woman is your idol?
There are so many amazing women that I admire and they also inspire me.
But for me, above all, they are my friends, we support each other, always together,
and in good times and bad, we have a great time together.
Where do you get your confidence from?
It’s very simple for me : from doing what I love.
So sometimes I take a step back and think about what I really like to do.
And then when I do it, it gives me a sense of strength and confidence, it makes me feel good, it fills me up.
