Η L’Oréal Professionnel launches its first Absolut Repair Molecular skincare range,
which reconstructs and also repairs the molecular structure of the hair.
Texture, movement – the range of needs of female consumers in terms of hair wear has increased significantly.
They expect hairdressers not only to compensate for the consequences of this damage, but also to reverse it.
Women are now facing wear and tear differently
From 2015 to date, their expectations of hair products have changed.
Having gained more knowledge with the help and advice of professional hairdressers,
no longer focus only on “surface wear” but more on “internal wear” which translates into “weak hair”,
“lack of elasticity” or even “desire for longer hair”.
We also understood this: it’s not about healing the hair on its surface,
but to reverse the wear and tear deep inside.
Now, the battle of remediation is being fought at the peptide level
When hair is damaged, its molecular structure – made up of peptides – is compromised.
Peptides are therefore made up of a combination of many amino acids, which are linked together
with so-called “peptide bonds”.
If the chain is damaged, this has consequences for the hair.
Therefore, to be able to reverse the damage, we need to do more than just replenish the peptides.
The problem? The peptides are too large in size to be re-injected into the hair.
A groundbreaking discovery
So for the first time, L’Oréal Advanced Research has succeeded in decomposing peptides,
to inject their building blocks individually into the hair.
The range is enriched with a highly concentrated selection of 5 Amino Acids + up to 2% Bonder Peptides
and up to 3% in Pre-Treatment.
These ingredients therefore ensure integrated action:
They replenish the reduced levels of amino acids, while at the same time reconstruct and repair the hair on a molecular level.
Now we can therefore repair 2 years of wear and tear with 1 use.
A range developed jointly with scientists and professional hairdressers
With the aim of creating a maximum performance protocol, L’Oréal Professionnel has developed the
Absolut Repair Molecular in collaboration with leading professionals from around the world.
The two types of wear
Internal wear. Repair with strengthening.
In addition to the above-mentioned needs, this method of rehabilitation meets another need: movement.
The lack of elasticity, lack of natural movement, but also the weakening of the hair is now treated.
Surface wear. Repair with nourishment.
This method of rectification covers a respectable but limited number of needs, such as texture
(dry feel, uneven thickness, breakage), edge wear (split ends, thinner edges or with a rougher texture) and
colour (lack of shine, fading).
Absolut Repair Molecular, the only solution to repair
It reconstructs the molecular structure of the hair.
Thanks to the breakthrough discovery of L’Oréal Advanced Research, it is now possible to restore the structure and
of the peptide bonds of the hair at the molecular level.
How? Injecting, of course, the building blocks of the peptides, separately.
Unique Benefits
With a high content of 5 Amino Acids and Peptide Bonder, Absolut Repair Molecular products give strength again,
elasticity, but also movement in the hair.
Absolut Repair Molecular, the products of the series
Concentrated pre-treatment
A powerful dose of strengthening that restores hair elasticity.
Only in hairdressing salons.
Technology
Enriched with 3% Peptide Bonder + 5 Amino Acids.
With 3 patents in France.
Benefits
Beyond surface repair, this pre-shampoo formula penetrates deep into the hair, strengthening the core of the hair.
and restoring its molecular structure. It gives strength to the hair again.
Immediately, the hair is visibly transformed: it becomes smooth, but also very easy to comb.
Use
Use on damp hair, in lengths & ends, applying in sections (section size: 2 cm thick).
Use 3 pressures of the pump per section.
Apply 15-20 pressures of the pump in total, depending on the length and density of the hair.
Work the product into the lengths and ends for 1-2 minutes, applying gently with your fingers.
Do not rinse. Finally, proceed immediately afterwards to shampoo with Absolut Repair Molecular Shampoo.
Why will hairdressers & consumers love it?
Immediate transformation. Deep absorption for extremely easy to comb hair, instantly.
Restoration of hair elasticity with a long-lasting effect.
Shampoo
Intensive care shampoo for cleansing, strengthening and repairing.
Technology
Enriched with Peptide Bonder + 5 Amino Acids. Without sulphates.
With 2 patents in France.
Benefits
Formulation with a luxurious texture that cleanses, detangles hair, and offers a high level of care.
Hair is deeply nourished and naturally strengthened, gaining more elasticity and movement.
Use
Apply to damp hair or immediately after Pre-Treatment.
Emulsify until a rich foam is formed.
Finally, rinse well.
Why will hairdressers & consumers love it?
High level of care. Deep cleaning.
+86% grinding.
Rinse-Off Serum
A powerful dose of strengthening that rebuilds the molecular structure of the hair.
Technology
Enriched with 2% Peptide Bonder + 5 Amino Acids.
Benefits
In addition to surface repair, this composition strengthens the hair core on a molecular level.
It restores elasticity, but also movement.
Immediately, the hair changes visibly, gaining much more shine and a smoother texture.
Use
Use initially on wet hair. Divide the hair into 2 sections, with a parting in the middle.
Get your hands on a product equal to 2-3 pump presses.
So apply evenly to each section, from the lengths to the edges.
Work the product into your hands for 1-2 minutes, then comb through the hair with your fingers.
Finally, rinse well.
Why will hairdressers & consumers love it?
Repair from the inside out, with reconstruction of the hair on a molecular level.
Deep absorption and immediate transformation. 3x stronger hair.
Leave-in Mask
It strengthens and protects the hair.
Technology
Enriched with Peptide Bonder + 5 Amino Acids.
With 1 patent in France.
Benefits
Composition with a light texture that is immediately absorbed, restoring the hair’s strength.
Improves elasticity and movement.
The hair is smooth and shiny, has a healthy appearance, but also protected from external aggressive factors.
Natural feeling.
Thermal protection up to 230°C/450°F.
Use
Apply to dry hair. Then divide the hair in half.
Apply 1 pump pressure on each side, from the lengths to the edges.
Add more if needed.
Do not rinse.
Proceed to blow drying or let the hair dry naturally.
Why will hairdressers & consumers love it?
97% stronger hair.
52% smoother hair.
85% control of fizzing.
Protection from heat.
Absolut Repair Molecular, the 4-step protocol in the salon
Education is in the DNA of our brand
Knowledge exchange: important for both professionals and consumers.
Education continues to be a pillar of the relationship between hairdressers, their clients and L’Oréal Professionnel
the brand that has been supporting the hairdressing industry for over 110 years.
Either digitally through Access, the global platform dedicated to hairdressers’ education,
or face-to-face with practical seminars.
In addition, in collaboration with professional hairdressers, the brand regularly creates content for social media
(such as TikToks or Instagram Reels), through which it shares grooming tips and of course guides consumers
as to how to use its products.
For Absolut Repair Molecular, Adina Pignatare, who participated in the development of the products, prepared a series of
short videos on the ideal way to use the products.
These short videos condense and explain basic information and knowledge.
