As a salon owner you may not believe in this day, but your business can benefit greatly from the commercial celebration of Valentine’s Day.
In this article in
Hairdressing News
we will look at what it is that you need to do to be ready or prepared for this season. After all, it is not only that day on 14 February, but the whole period leading up to that day.
Professional space
In your salon or beauty salon, the first step you need to take to get ready for Valentine’s Day,
is to change the style & decor.
Whether it’s small changes with small decorative elements that will come in handy for later,
either the changes can be dramatic, such as a huge heart even outside the salon where clients can take selfies, or smaller changes such as cushions, a curtain, a ribbon.
Don’t forget the flowers, preferably in red or pink.
They should remind you of Valentine’s Day, love, pampering & lots of beautiful feelings!
social media
Start early to prepare the actions you want to take.
Let the colour red dominate until 14 February.
An
meeting
with the team will give you enough ideas to express yourself!
A giveaway, then, will give your business a great boost.
In other words, it’s a perfect opportunity to attract new customers and increase your social media followers!
If there is a financial hardship but you still want to have a big giveaway,
then there is always the solution of working with another company.
New clientele
We left perhaps the most interesting part for the end, the attraction of new customers.
The celebration of Valentine’s Day or love, is the right occasion for this.
Give them a chance to get to know your beauty salon, your team and your services.
In essence, this can be achieved either with an offer, a discount or an extra service as a gift!
You can also run it with online advertising, as mentioned above.
Consider, further, the 1+1.
What does this mean?
It could be that with each treatment, another one could be given as a gift within a certain period of time.
Conclusion
Many Valentine’s Day celebrations have passed.
Don’t let opportunities slip through your fingers.
Every trading period can be of great benefit to your business.
However, if you feel any uncertainty about how to implement them we can help you!
Contact us. Read more of our articles here before you go and if you would like to discuss with us an issue you are facing with your salon or beauty salon, you can book a consultation session here, free of charge.
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