Ivy Adamou is the new brand ambassador of Wella Company for the new Shinefinity.
The new SHINEFINITY – a shiny, long-lasting, wear-free veil of colour.
The most innovative colour deposition range designed to deliver true to tone,
reliable colour results without scratching, without wear, and long-lasting shine.
Ivy Adamou trusted the hair experts of Wella Company, and made the change in her hair,
by choosing the Shinefinity colour service.
She wanted to refresh her hair colour, without changing the colour of her base.
WITHOUT opening and WITHOUT wear.
The look of Evie: #ChestnutGlaze
Wella Professionals, the world leader in professional hair colour services,
takes glossing & toning services to new heights with the launch of the new SHINEFINITY,
of a long-lasting shiny colour initially, without cracking and without wear,
offering true-to-tone, reliable colour results with a shine you feel.
Shiny, healthy-looking hair is in tremendous demand, with drying and toning services then,
are the most common services in salons.
8 out of 10 women also say they would like a glossing solution that lasts longer
and are therefore looking for products that better protect the health of their hair from the possibility of damage.
SHINEFINITY brings the next generation of glossing originally, with 32 transparent modern shades,
for infinite colour possibilities and shine you feel, without cracking and without wear.
The new range contains an innovative pure formula with pH balanced technology,
which finally disproves the assumption that only the acidic colour plane can be free of decay.
The composition regulates the pH level of the paint in a controlled range throughout the entire dyeing process,
offering therefore, true to tone, reliable colour results.
So that means zero breakage and zero damage, for healthy-looking hair that shines
and have a silky feel.
SHINEFINITY is a co-creation with Wella Professionals Brand Ambassador Patricia Nikole,
a social media icon with more than 1 million Instagram followers, known as @PaintedHair.
Patricia is an expert in glossing and known as a pioneer in professional color services/painting techniques.
Patricia is one of the creative authorities behind the new generation of Shinefinity shine,
which created the techniques that satisfy even the most demanding customers.
Enjoy the flexibility of SHINEFINITY.
A glaze that therefore, that fits any situation in the salon.
PERMANENT SUN with a long-lasting shiny veil of color for maximum benefits from the service.
Use after blonde services, alone or on natural hair for an irresistible silky feel.
“To
SHINEFINITY
empowers hair colorists to create without limits,” says Patricia Nikole.
We enhance the dynamics of the salon’s service menu
With the launch of SHINEFINITY, Wella Professionals is supporting salons,
adding glaze to the service menu and well, launching the new SHINEFINITY Color Glaze,
to surprise their customers with a reliable and long-lasting Color Glaze without cracking and wear.
Hugh Dineen, Brand President & Chief Marketing Officer, Wella Company also states,
” SHINEFINITY is our cleanest demi-color technology to date.
Drying & wear-free, it addresses key customer concerns such as hair damage and clean ingredients, allowing more customers to start coloring their hair or enjoying their coloring services more often.
Wella Professionals proudly continues to set the highest standards by providing products and services designed to inspire hairdressers around the world.”
