With wedding season now upon us – after almost two years of postponements due to covid,
hairdressers will take care of the most time-consuming process, the pre-wedding preparation.
Color is often the main concern for brides,
but is it possible to manage customer expectations to achieve perfect results?
Take your client on a hair journey.
It’s all about preparation.
Some brides may be looking to get professional color for the first time
and you may also need to work with already dyed hair.
Take samples of your client’s hair at the first consultation and ask her to bring photos,
about how she would like her hair colour to be on her big day.
This allows you to manage their hair expectations.
However, when you are likely to make drastic colour changes, you should advise all your clients,
not deviate too much from their normal colour or style.
Major changes are prohibitive unless they have been planned well in advance.
Managing expectations for wedding hair color expectations.
As a specialist you need to indicate whether the color is suitable for the person.
Most clients come armed with images – nine out of ten will have to make some kind of compromise.
Ideally, have alternatives available and after careful discussion, the bride should be fully aware.
When we give alternative options, the client is much more prepared for the final result.
The key is transparency and education.
If the client understands the limitations and what happens in the color process,
then he knows what can be achieved during the appointment.
For example, if time is not on your side, the appropriate solution is a subtle addition to the existing colour,
to balance the situation and achieve something that will give the client pleasure.
Ensuring optimal hair health
The beginning always starts with a healing journey six weeks before the big day,
as this really helps in promoting beautiful healthy hair.
This allows you to apply any necessary treatments to the hair before applying the colour
and make any modifications before the big day.
It also gives time if the client’s colour needs processing.
Cooperation is essential, and the bride will also need to do deep conditioning treatments at home.
To ensure that the colour is perfect on the big day,
Encourage your client to make an appointment at the salon the day before.
A refreshing toner and blow-drying the day before the wedding are the necessary steps of the appointment.
In addition, the addition of toner and dryer the day before,
will make the hair perfectly prepared for styling in the morning.
It is important that when the bride leaves your salon, she is confident about the result of her wedding day.
So to have the desired results in color and shine of the hair,
you have to do the above very carefully and make the client feel,
just like she had in mind before she walked through the door of your salon!
