The renewed Fusio-Dose by Kérastase

Kérastase organized on Monday 19 September a workshop for its hairdressing partners on “Kérastase Luxury Experiece“,
hosted at the L’Oreal Academy.
More than 100 hairdressers were present and filled with new ideas and enthusiasm for the next day in the salon.
The purpose of the event was to inform the attendees about the latest trends in “Emotional & Sustainable Luxury” and the latest launch of Kérastase, the NEW Fusio-Dose, the personalized hairdressing service of Kérastase!

Speakers of the event were:
Konstantinos Moustakas, Education Manager Kérastase.

Vasiliki Mahaira, Brand Business Leader Kérastase.

Anna Hamaleli: Brand Business Manager L’Oreal Professional Products.

And Mary Kalymnos, Luxury Service Specialist.

The next day!

With a special invitation to journalists & influencers, on Tuesday 20 September, Kérastase presented at the L’Oreal Academy,
the renewed Fusio-Dose, the personalised hairdressing service from Kérastase.
The guests had the opportunity to live a luxurious experience with the signature of Kérastase,
the leading professional hair care brand.
The special guests were left in the hands of the hairdressers enjoying the personalized ritual of the new Fusio-Dose,
based on the needs of their hair, after diagnosis and discussion with Alexandros Kyriakakis, Kérastase Brand Expert.

All of them were thrilled with the result of the new Fusio-Dose service as in just 5 minutes they saw their hair transformed!
Upon completion of the styling by the Kérastase team, the guests were surprised with their new hair look,
and then they were all photographed in an upbeat mood showing off their gorgeous hair!