Redken presented Color Gels Oils in a unique Digital Event.
REDKEN, the #1 professional hair care brand in America, successfully held a digital live event on 24/04/2023 to present to the entire hairdressing community its new ammonia-free liquid colorant, Color Gels Oils!
First, Konstantinos Moustakas, Education Manager Kérastase, Redken & Shu Uemura Art Of Hair,
informed all the professional hairdressers who were tuned in to their laptop & smartphone screens
the Color Gels Oils in every detail.
Then, the baton was passed to the talented Redken Artists, Dimitris Magos, Christos Nikolaidis & Vangelis Margoutas
who presented various color effects they had created with the shades of Color Gels Oils
to the models who participated in the digital event!
HairdressingNews.com was with the whole team was backstage at the event
Of course, HairdressingNews.com was with the whole team backstage at the event and conveyed to the public and professionals all the preparations.
Konstantinos Moustakas, Education Manager Kérastase, Redken & Shu Uemura Art Of Hair
talked to us about the new Color Gels Oils and about Redken’s big Digital Event.
See in detail the Redken Digital Event on L’Oreal’s educational platform,
the Access or on the official YouTube channel of the brand!
Finally, for more information about Color Gels Oils click here 👉 L’Oreal Partner Shop!
COLOR GELS OILS
FEATURES AND TECHNOLOGY
New ammonia-free liquid permanent dyeing technology for excellent coverage of whites.
- HAIR REJUVENATION:+78% SHINE* +30% CONDITIONING**
- 2% VIRGIN OLIVE OIL FOR +30% SMOOTHER HAIR
- AMMONIA-FREE FOR A PLEASANT APPLICATION EXPERIENCE
- UP TO 100% COVERAGE OF WHITES WITH EACH SHADE
- EXTREMELY RICH COLOR EFFECT IN EVERY TYPE & MILLS’ WAVE
*Compared to before dyeing.
** Compared to shampoos without conditioning ingredients.
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