The new campaign “STYLE IS FLUID” by Sebastian Professional

Η Sebastian Professional celebrates 50 years of unlimited self-expression with the new campaign “STYLE IS FLUID”.

Since Sebastian was founded in 1973, creativity has been at the heart of this innovative brand and, of course,
this anniversary year could not be an exception.
With the “STYLE IS FLUID” campaign, Sebastian pushes the boundaries of iconic transformation even further
hair with its hybrid products.

Hair knows no gender and cultural limitations, and as a result it gives rise to unlimited possibilities for transformation.
So this is exactly the concept at the heart of the “STYLE IS FLUID” campaign.
To bring this campaign to life, Sebastian collaborated with two innovative young artists,
Him Fernando Casablancas but also the Bismuth Arsenide who embody these ideals and raise the bar
of the campaign with their revolutionary personal style and the sense of fearless self-expression they stand for.

With looks curated by the one and only Shay Dempsey, Sebastian’s Global Artistic Director, as well as the artistic team
composed of world-class artists, Sebastian continues to ignite creativity and passion
at each station of its course.

“I’ve always believed that Sebastian is a very special brand and I’m proud to be part of it.
Beyond the innovative products, what gives me great satisfaction is that I am working with a brand that celebrates personal expression and supports styles that transcend gender boundaries. Seeing the campaign take shape, we see that Sebastian has set the bar even higher for the 50th anniversary of the campaign.^or anniversary – the brand’s DNA has always been inextricably linked to beauty and renewal, and it’s really exciting to see that philosophy taken a step further for this campaign.”.

To both capture and create these stunning transformation styles, Shay and the international artistic team at Sebastian were inspired by the exceptional products that make Sebastian proud:

No.Breaker gives 99% less hair breakage, without compromising on volume.

Potion 9 nourishes and shapes the hair thanks to its composition with 9 herbs, which helps to restore the
natural beauty and lost moisture of the hair and provides a flexible hold.

The Re-Shaper gives texture to the hair but also provides strong hold.

Finally, Dark Oil gives softness that lasts up to 48 hours, for a light shine and finish.

With an exceptional range of products, innovative artists and innovative looks, Sebastian Professional celebrates
celebrates its ^50th anniversary by providing more innovative and stunning transformation styles than ever before.

…