L’Oréal Professionnel Paris was the exclusive hairstyle partner of this year’s MADWALK 2022 by Serkova Crystal Pure.
The #LOREALPRO Artists at Madwalk in collaboration with L’Oréal Professionnel Paris.
MADWALK, the subversive show that unites fashion and music, took place for the 12th consecutive year,
hosted by Marietta Hrusala.
L’Oréal Professionnel, the leading brand in professional hair care, could not be absent as official sponsor,
from the ultimate fashion music project.
In collaboration with 10 leading hairdressing teams in Greece, she curated the hair styling for all the catwalks.
Inspired by the clothes of the participating designers and brands, the experienced and talented hair experts created
stunning hair looks that will define the hottest trends of the season.
One of them was the #LOREALPRO Artists, led by Stavros Liaros, L’Oréal Pro Creative Content Partner.
They were commissioned to create the hair for Designer’s Lab which consists of 14 designers, Answear and Dante .
See what he said exclusively to his camera Hairdressing News o Stavros Liaros:
In addition, the LOREALPRO Artists at Madwalk also created for the Rich Girl Bo brand show, led by Stamatis Karaiskos.
The hair looks we saw on the catwalks:
The hair teams showcased the character and aesthetics of the designers and brands through a variety of looks.
The “protagonists” were natural hair, with light waves, low chignons or modern wet looks with hair pulled back. 50s pixie and boy bobs completed the creations of many designers, while the volume hairstyles were particularly impressive.
We also saw elaborate braids, as well as special styling details that highlighted the hairdressers’ special expertise.
