The Gino’s Hairdressers hairandmore at the fashion week in collaboration with L’Oréal Professionnel.
L’Oréal Professionnel, the leading brand in professional hair care, was the official hair sponsor at the 31st anniversary Athens Xclusive Designers Week , held 13-16 November at the Athens Conservatory.
L’Oréal Professionnel in collaboration with 10 leading hairdressing groups in Greece,
she was in charge of the hair styling for all the fashion shows.
Inspired by the collections of the designers and the participating brands, the talented hair experts
created unique hair looks that highlighted the style, aesthetics and artistic vision of each designer.
One of them was the Gino hairandmore salons that curated the models dressed by designer Afroditi Hera .
See what Vassilis Drigos and Elias Katsaros said exclusively to the camera of Hairdressing News.com:
A few words about the Gino salons.
It implements a years-old idea, the g morethanhair, now adding to the temperament of gino hairandmore,
that it is not the hairdressers who aim at the commercial part but at the general artistic image.
It adds music to its spaces as an essential part.
The existence of alternatives to the signs of the times therefore gives birth to after hours.
He creates the gino Artistic Team to present his collections.
It invests in the training of its staff with seminars of its own trends.
He believes in hosting his customers in the best way and proper service.
That’s why today the gino hairandmore Group of 8 stores
(Maroussi, Ilioupoli, Glyfada, Voula, Varkiza, Kolonaki, Hilton area, Nea Smyrni)
operates under its own guidelines but also under its own personal contribution.
At AXDW the team created stunning hair and styled it with creations by designer Afroditi Hera.
