In this article in Hairdressing News we will look at a very well known trend in all businesses,
since the social media became an everyday part of our lives, which is the place for selfies.
It is a space or a “corner” that you have dedicated so that your customers can,
taking a selfie there.
What, where and how
This area can be located either inside your salon or outside.
It stands out by an imaginative setting or configuration.
It can even be a banner, a flower decoration, a coloured wall, a 3-D printing as wallpaper or even a
a set of iconic furniture and decorations.
Let your imagination and creativity run wild!
Now in case you feel that this is something completely foreign to you, start with simple steps.
Make a
meeting
with your team to get ideas and listen to their suggestions.
Get the opinion of an expert, such as an interior designer. Below we will explain more.
Why choose it
The reason why a selfie space is essential to get your business off the ground is twofold.
Beyond the beautiful decoration and the atmosphere it creates within your business,
is also a pole for reaching new customers and influencers.
It can make your location very well known, both to new customers and trending on social media.
This can be done through the photos taken by visitors and customers, known as selfies.
It’s something that we’ve seen happening in Greece in recent years, beyond the foreign countries.
However, to achieve this keep in mind that you need to think like the
customers
.
It’s not enough just to have a nice tree or a nice decoration.
It must be something different!
Create
Now let’s get to the part you’ve all been waiting for, and that is the implementation of this selfie area.
In order for a space to attract the interest of a customer, it should, as we said earlier, be special and unique.
This means that you need to get inspired and look for several ideas first to come up with what you want to create.
Similarly, when working with an expert such as a decorator, you will need to look at several ideas together before you come to a conclusion.
Don’t rush into a decision and certainly don’t forget to consult your team before implementing it.
Your ally in all this is social media itself.
Pinterest and Instagram are great sources of inspiration!
We suggest you check out many applications from abroad.
Whenever you see something that catches your eye, don’t forget to save it.
This will save you a lot of time and effort.
The elements that should not be missing in any case from this selfie corner are your logo,
o appropriate lighting, the decoration that will make the space stand out, your social media that should be posted, some setup for a mobile phone holder for those who want to spend a little more time alone there
and take some pictures.
Finance
Once you’ve come to a final decision on what you want the selfie corner in your store to look like,
start thinking about the budget. In other words, an idea can be implemented with either a little money or a lot of money.
That’s for you to judge. When you or your team spend more time searching for objects
and DIY to implement it, then you will see that the whole project can really be created
and for a lot less money than you originally estimated.
In case you have thought of something more unique or special as a construction you can ask for the opinion and an economic proposal from some contractors, interior designers or even an architect.
Get offers and see what fits best and the financial plan you had in mind.
Conclusion
If the selfie corner is the first time you hear it in this article, do your research and see if it’s something
that you can apply directly or indirectly.
Weigh the positives and negatives and discuss it with your clients and team.
See their reactions and think about the benefits it can bring to your beauty space.
Stay tuned for the next article on the selfie corner where we will explain how you can put it into practice,
to get this working through social media.
If you found our article interesting, but are still confused how to put it into practice contact us
to get the necessary support both in this piece, as well as in any other matter for the management of the
and the organisation of your salon or beauty salon.
If you found our article useful, don’t forget to follow us on social media or even
contact
contact us
to get more help in organising and developing your salon.
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