The first night repair serum with hyaluronic acid and niacinamide, skincare-inspired ingredients that deeply repair hair while you sleep.
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Sebastian Professional
presents PENETRAITT Overnight Repairing Serum, an innovative night repairing serum
with hyaluronic acid and niacinamide that penetrates deeply and helps repair your hair during sleep,
for hair with a softer and smoother look and feel, ready for styling without limits.
Always at the cutting edge of innovation, Sebastian’s PENETRAITT utilizes high-performance ingredients
known in skin care.
Hyaluronic acid and niacinamide are ingredients that are renowned for their moisturizing properties and firmness
that they offer to our skin.
So this technology has been adapted as part of our unique blend to deliver visible results to the hair as well!
PENETRAITT ‘s innovative solution is addressed to hairdressers and trendsetters who love to express themselves through their hair,
but they are concerned about the wear and tear caused by frequent styling.
Combining the moisture-binding properties of hyaluronic acid with the deep penetrating hydration & repair that it offers
niacinamide, PENETRAITT helps to restore the hair from the inside by leaving the
hair more refreshed and manageable.
The “magic” formula of PENETRAITT
Niacinamide has an important role, as thanks to its properties, it helps hair to grow longer and stronger.
Improves the look and feel of hair, increasing volume, elasticity and shine.
Hyaluronic acid acts like a sponge, retaining moisture in the hair while creating a protective wall
around the stratum corneum to maintain deep hydration and conditioning.
Both ingredients are widely known for their skin benefits – now, they come together to upgrade your hair routine leaving it refreshed, soft, smooth and hydrated.
The ultra-light formula does not need to be rinsed and leaves no residue on the hair.
Just apply to dry or damp hair at night before you go to bed and wake up with different hair, ready for styling!
Because it works overnight, this formula meets the consumer need for remedial treatments
high performance that fit their busy lifestyles.
Once again Sebastian is leading the industry with the PENETRAITT innovation.
For 50 years, Sebastian has been following its vision to change the face of beauty and hairstyling globally, creating new and unexpected possibilities for greater creativity and freedom of expression.
Collaboration with Shay Dempsey
To create PENETRAITT, Sebastian collaborated with Shay Dempsey, Sebastian Global Art Director:
“There are so many different elements that come up when I start the creative process for styling hair for Sebastian, such as the texture but also the condition in which I find the hair I’m creating on,” says Shay Dempsey.
“The huge benefit for me using the PENETRAITT serum is that it seems to change and improve the structure of the hair itself, leaving the hair feeling extremely conditioned yet lightweight, ready to apply any other product on top or cocktailing products. Hair looks strong and ready for styling. Definitely a game changer for hairstyling, but also for my clients at the salon.”
Own the night, own the look with Sebastian’s new PENETRAITT serum.
