Meet Kitoko, the luxury product line of A.S.P.

Meet Kitoko 's Advanced Hair Therapy A.S.P. , the luxurious range of highly effective treatments
for the hairdresser and for daily care at home, which provides a strictly professional approach
in the care of hair and scalp.
Nutritious natural herbal extracts and a unique technology combine to deliver naturally beautiful, healthy hair.

Inspired by the rich, natural resources of Africa, Kitoko Advanced Hair Therapy offers
the pleasurable experience of the senses, alongside the therapeutic approach of professional products
hair care - today, tomorrow and forever.

The selection of Kitoko 's natural extracts of African plants was made by experienced chemists in the development department,
for their incredible rejuvenating and reconstructive properties, ensuring truly healthy and beautiful hair.
Each product family in the range uses a unique blend, ensuring
maximum effectiveness in its specialized field of treatment.
Combining Electron Acceptor Technology with the ultra-soft formula,
without sulfate, parabens, waxes and mineral oils, Kitoko™ Advanced Hair Therapy, presents
a perfectly naturally balanced range that protects colour and perfectly suits hair and skin.

Kitoko™ offers luxury, satisfies your senses and also "lifts" your mood.
For clients who want deep care and rejuvenation treatments, you can offer
the specialized Kitoko™ Sensory Head Massage - a special series of techniques designed to improve
circulation and relaxes from tension, while ensuring that Kitoko™ treatments deliver optimal results. All of the above, combined with a careful selection of fragrances, in every Kitoko™ family,
stimulate the senses, especially the sense of smell, ensuring an incredible experience for the customer and the professional.

The meaning of the name Kitoko is "beautiful -e -o" with roots in the Lingala language of Central Africa.
This is the basis of A.S.P's philosophy for the entire Kitoko™ Advanced Hair Therapy range - specialized care for everyone, giving unparalleled results, beautiful hair, radiating health and vitality, ensuring the ultimate sense of well-being.

Kitoko™ Advanced Hair Therapy products contain natural extracts of African Plants,
who have chosen experienced chemists , in the development department, for the incredible rejuvenating and reconstructive properties they offer.
Each family therefore uses a unique blend to ensure maximum efficiency in its area of expertise.

In detail the ingredients contained in Kitoko™ are:
Carite
African Pepper
Argan oil
Baobab
Blue Lotus
Boswellia
Cocoa
Hourmas
Fig
Red Tulip
Green Coffee Green Coffee
Green Tea
Hibiscus
Mahogany wood
Microalgae extracts
Oats
Oat peptides
Papyrus
Pomegranate
Red Bush
Seaweeds of the sea
Longitudinal Clay
Sweet Almond

Hair is an amazing material being by nature very durable and of course very strong.
The base layer of the hair, the cortex, is fibrous and rope-like, consisting mainly of a protein called keratin.
This layer is responsible for the amazing properties of the hair.
During the early stages of hair growth, the cortex is formed in chains of keratin
called protofibrils, which are attached to each other,
by bonds between the atoms of different horn chains.
In a normal state each bond has two electrons in pairing.
If they remain a pair, the hair retains its stable strong nature.
Over time, however, external influences such as pollution, chemicals, climate and harmful
UV rays attack the hair, causing the bonds to break (i.e. the electrons are separated).
This damage is caused by free radicals and is also known as "free-radical damage".
The free electrons, which are attracted to each other, start looking for another electron to attach to,
so they could be a couple again.
Unfortunately, this chase often leads to a chain reaction with further breakdown of the bonds.
This reaction leaves the body and our hair vulnerable to damage, aging and deterioration.

Electron Acceptor Technology™ (Electron Acceptor Technology) is the ultimate answer.
This unique blend of antioxidants specifically targets free radicals, accepting or binding the "uncoupled" electron, stopping the chain reaction and further bond breaking.
This unique A.S.P™ technology prevents damage to the hair structure and protects it,
helping to maintain the health and natural beauty of the hair.

The composition of the products of the Kitoko™ Advanced Hair Therapy series does not contain sulfate, paraben (parabens),
wax and also mineral oils, making them hair and skin friendly.
Kitoko™ Advanced Hair Therapy formulations are more than 90% natural origin, free of
sulphates, silicones and parabens, and do not contain waxes or mineral oils, making them as
more friendly to your hair and also your skin.

Kitoko Advanced Hair Therapy cleansing products do not contain any harmful sulphates
such as Sodium Laureth Sulphate (SLES) or Sodium Lauryl Sulphate (SLS),
contained in conventional shampoos.
These chemicals are harmful to the environment, but also to the health of your hair, skin and eyes.
These are surfactants (surface-active substances), used to foam and remove dirt and dirt particles.
the grease from the surface of the hair and scalp, while stripping the hair of its natural shine and moisture.
Hair can become dry, limp and also irritate the scalp.
Studies have also shown that these active chemicals can be easily absorbed by the body,
which can cause health problems, especially in children.