L’Oréal Professionnel Paris at Athens Xclusive Designers Week
As Official Hair Sponsor of the 30th Anniversary Fashion Week – Athens Xclusive Designers Week
Five days full of inspiration and creativity!
L’Oréal Professionnel Paris, the leading brand in professional hair care, was the official hair sponsor at the 30th anniversary Athens Xclusive Designers Week, held 9-13 April at the Zappeion Hall.
Directly linked to fashion and hairdressing for more than a century, L’Oréal Professionnel Paris has been creating the top hair trends in fashion shows and salons to bring out the unique beauty of every woman to be the best version of herself.
L’Oréal Professionnel Paris could not be absent from the ultimate celebration of Greek fashion.
L’Oréal Professionnel Paris, in collaboration with 7 leading hairdressing teams in Greece, took care of the hair styling for all the fashion shows. Inspired by the collections of the participating designers and brands, the talented hair experts created unique hair looks that highlighted the style and aesthetics of each designer and supported this year’s message of the event for more diversity and inclusion in fashion.
Among the looks that stood out were the elegant and airy chignons for Daphne Valente, the girly bubble ponytail for Kathy Heyndels’ show and the totally sleek looks with wet textures chosen by Paris Valtadoros, Lakis Gavalas and the emerging designers who participated in the New Designers section.
The 30th anniversary Athens Xclusive Designers Week, Athens Xclusive Designers Week had its finale…
With a unique fashion show by the American-Lebanese Rami Kadi where for the first time he presented his collection to the Greek audience. Rami Kadi’s impressive Haute Couture creations were accompanied by sleek hairstyles with light waves, which gave movement and femininity to the hair, expressing the style of the designer’s collection.
Backstage…
In the backstage of L’Oréal Professionnel Paris was also Stamatina Tsimtsili, who was left in the hands of the hair experts before attending Rami Kadi’s show.
At the special booth of L’Oréal Professionnel Paris
Many guests also visited the special booth of L’Oréal Professionnel Paris where they had the opportunity to “experiment” with the color of their hair through the application of Style My Hair App and to learn about the brand’s products and news.
“For more than a century, L’Oréal Professionnel Paris has co-created with the world’s leading artists to offer every woman the best version of herself. We are delighted to be part of the 30th Athens Xclusive Designers Week. Fashion, elevating women and supporting diversity are integral to the culture of the brand and the hair experts who represent it.” declares o George Matellas, Brand Manager L’Oréal Professionnel Paris.
The hairdressing teams participating in the 30th AXDW were:
The team of #LOREALPRO Artists, Haute Coiffure Francaise Greece, the team of Telis Kikeris salons, Angelopoulos Hair Company, Gino salons, Hairway salons and MS ANDRONIS salons.
Statements during the preparation by Maria Drettaki and Angelopoulos Hairdressers.
