As Official Hair Sponsor of the 31st Anniversary Fashion Week
In collaboration with 10 leading hairdressing groups
H
L’Oréal Professionnel
, the leading brand in professional hair care, was the official hair sponsor
at the 31st anniversary Athens Xclusive Designers Week that took place on November 13-16 at the Athens Conservatory.
See what Marina Zamzara and Giorgos Matellas said exclusively to the camera of Hairdressing News.com:
Directly linked to fashion and hairdressing for more than a century, L’Oréal Professionnel
creates the top hair trends at fashion shows and salons in order to highlight the unique beauty of every woman,
to be the best version of herself.
It could not be missing from the ultimate celebration of Greek fashion.
L’Oréal Professionnel in collaboration with 10 leading hairdressing groups in Greece,
was in charge of the hair styling for all the fashion shows.
Inspired by the collections of the participating designers & brands, the talented hair experts created
unique hair looks that highlighted the style, aesthetics and artistic vision of each designer.
The hairdressing teams participating in the 31st AXDW were:
The team of #LOREALPRO Artists, the artistic team of #LOREALPRO Artists
Haute Coiffure Francaise Greece
,
the team of hairdressers
Telis Kikeris
, the Angelopoulos Hair Company, the Gino salons, the hairdressing salons
Hairway salons
,
MS ANDRONIS hairdressing salons, MOD’S hairdressing salons, hairdressing salons Xanthi Hair Gallery and finally the Diamantopoulos School.
Among the hair looks that stood out were those for the New Designers.
Following the bold vision of the new designers, the hair experts created edgy looks with elaborate hair details.
Many designers opted for the wet look, with various variations in styling, as well as looks with hair
in their natural shape or with loose ripples.
The grand finale of Fashion Week!
The 31st Athens Fashion Week came to a close with the unique fashion show of Vassilis Zoulias,
who presented the pret-a-porter collection entitled “We are family” for the Spring/Summer 2023 season.
After being left in the hands of L’Oréal Professionnel hair experts, famous moms and famous dads
walked their daughters down the runway for a good cause.
“For more than a century, L’Oréal Professionnel has co-created with the world’s leading artists to offer
every woman the best version of herself. It is our great pleasure to support another Athens Xclusive Designers Week,
in collaboration with the most important hairdressing groups in Greece. Together we share a common passion for fashion and beautiful hair. Besides, hair is an integral part of fashion because it can “transform” the vision of a designer,
says George Matellas, L’Oréal Professionnel Brand Manager.
Many were also the guests who visited the special booth of L’Oréal Professionnel where they had the opportunity to see for themselves
for the first time the new styling tool Steampod 4 but also to “experiment” with their hair color
through the Style My Hair App.
