In this article in Hairdressing News we will look at ways to entice new clients who are local customers
to come to your store.
social media
Interact with the community where local customers are located on social media.
Be active in local Facebook groups.
Take a genuine interest in what is happening in the community and share information about services
and the products of your salon.
Get a corporate profile on Google
Make sure your business profile on Google is complete and always up to date. Add images and videos. Your local customers need a little encouragement to do reviews.
The more reviews you get, the better your Google ranking will be.
Ensure that you get referrals from your customers
Recommendations are extremely important for any business.
You need to make sure that especially your local customers recommend you.
Some ways to achieve this are:
-Personally ask selected customers to recommend you to friends.
-Create a "suggest a friend" card that can be used by your whole group,
to forward it to selected customers.
-Publicise your website "recommend a friend" on social media or via email directly to your customers.
Connect with local influencers
Once you've found one or two local influencers, offer them a free hair or beauty service at your venue in exchange for them recommending or promoting you on social media and getting more local customers to know you.
Conclusion
Set a marketing goal to attract locals to your salon and then show them
why they made such a great decision.
Most of the time local customers are loyal
Don't forget that you can book a Hairdressing Economics seminar with us by contacting us.
If you also wish to upgrade your beauty salon and the experience your client has in your beauty salon you can book a free introductory session here.