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Kérastase
takes a cue from Gen Z, with the new 2% Pure Hyaluronic Acid Serum
inspired by skincare that comes to add to the Blond Absolu range for healthier blonde hair than ever before.
Making the decision to go blonde takes courage.
Blondes everywhere know it well, and so does Kérastase, of course.
We also know that, where skinning is involved, grooming becomes essential.
As a brand with decades of expertise in hair restoration, we are always there to take care of
blonde hair with advanced, modern solutions inspired by skin care.
The Blond Absolu range has changed the standards of blonde care, with hyaluronic acid as the star of the show.
Taking inspiration from the huge trend of TikTokers who… invented various hacks to use on their hair
products for skin care with hyaluronic acid, the new Blond Absolu 2% Pure Hyaluronic Acid Serum
harnesses the benefits of this miraculous molecule with the aim of repairing blonde hair
and the results are immediate, but also very impressive.
The reference ingredient for moisturizing the skin lends its superpowers also to dry hair
Every blonde knows that open hair needs, first and foremost, hydration is what helps the hair
regain their strength and elasticity after the wear and tear caused by opening.
On the other hand, any woman who is involved in skin care knows that her #1 ally in hydration is her skin care.
is hyaluronic acid.
This much-loved active ingredient draws moisture into the skin, and can do the exact same for your scalp and hair!
Blond Absolu stronger than ever
Advanced blonde care is nothing new for Kérastase.
In 2019, she launched the Blond Absolu range that became a hit and became the ultimate skincare range for every type of blonde hair.
Focusing initially on purple pigments to soften unwanted warm tones,
the range also contains hyaluronic acid and edelweiss blossom for deep repair and protection of the hair.
This adaptable collection has been expanded over the years, with the addition of Sérum Cicanuit (for overnight care)
and Cicaextreme (for intensive care), offering even more options for moisturizing with hyaluronic acid.
Now, the new generation of blondes will have their own secret weapon: a highly concentrated hyaluronic acid serum,
inspired by skin care and scientifically designed to offer intensive hydration to the scalp, but also
the hair for the opened hair.
Blond Absolu is therefore stronger than ever and so are the women who love and choose it.
You Dare, We Care. Forever!
Blonde Addition
Kérastase presents a revolutionary, concentrated hyaluronic acid serum,
Blond Absolu 2% Pure Hyaluronic Acid Serum that brings an approach inspired by skincare,
to compensate for the loss of hydration in the scalp and also the hair after drying.
Based on the You Dare, We Care promise that accompanied the launch of Blond Absolu, the new
2% Pure Hyaluronic Acid Serum comes to revitalize dry, damaged hair with a surprising dose of
hydration and of course, repair.
Inspired by the trend on TikTok where beauty creators find “tricks” and different ways to use their beauty products
facial serums with hyaluronic acid to harness all their moisturizing benefits – #hyaluronicacid has gathered
over 1 billion views, Kérastase has taken advantage of advanced scientific innovation
to develop a hyaluronic acid serum inspired by skin care and specially formulated to
for the hair and of course the scalp.
Kérastase started to incorporate hyaluronic acid in Blond Absolu formulations already in 2019
For a range that focuses on providing the best possible care for blonde hair, this powerful hair care product is a must-have
moisturizing ingredient was, of course, an excellent choice.
Now, it comes at the highest concentration ever, in a powerful hyaluronic acid serum of optimal molecular weight
for effective action on open hair, but also on the scalp.
So tested for use after the professional hair drying service, this transparent, soothing gel offers hair & hair care with a soothing effect.
to the scalp intensive hydration and additional repair at a level similar to that of the most effective treatments
for the care of the skin.
Its formula, which is used on either wet or wiped hair as part of the Blond Absolu routine,
is specially formulated to respect the normal pH of the scalp, even after drying.
It works by instantly repairing, with a single use, the damage caused by opening.
The benefits of 2% Pure Hyaluronic Acid Serum
Immediate Remediation
Restores damaged, damaged hair with 1 use.
Removing the hair after opening.
Powerful strengthening
95% stronger blonde hair.
Direct & Long Lasting Hydration
Up to 3 days of maximum hydration for the hair.
Moisturizes hair & scalp, restoring natural moisture levels and protecting the scalp barrier.
Top Ingredients
Kérastase therefore combats the damage caused by scratching by using a double reference ingredient
from skin care now to the perfect hair formulation.
Two types of hyaluronic acid
Known mainly for its widespread use in skin care, hyaluronic acid is a powerful
hygroscopic, but also a moisturizing ingredient that can retain up to 1,000 times its weight in water.
However, hair has different properties than the skin, which requires a special approach especially when it comes to blonde hair. In the Blond Absolu formulations, Kérastase uses two different types of hyaluronic acid:
MICRO-[HA] (low molecular weight), but also MACRO-[HA] (high molecular weight).
The first deeply moisturizes the scalp, while the second revitalizes the hair by restoring strength and elasticity.
MACRO-[HA]
MACRO-[HA] the hyaluronic acid chosen by Kérastase for its Blond Absolu hair products has a high molecular weight.
Thus, it remains on the surface of the hair ensuring hydration and long-lasting strengthening.
MICRO-[HA]
In the 2% Pure HA Serum, Kérastase also added MICRO-[HA].
Thanks to its low molecular weight, it penetrates the scalp skin providing long-lasting hydration
and additionally, by repairing the barrier function.
ENTELWAYS
This active extract, originating from the Swiss Alps, gives hair some of the resilience of the immortal
flower to UV radiation, but also to extreme climatic conditions.
Recognized in skin care for its antioxidant and protective properties, edelweiss is an essential
ingredient of Blond Absolu formulations through which it provides nourishment, but also softness for shiny, healthy hair.
The products of Blond Absolu
A comprehensive range of 9 products, stronger than ever, for a fully customizable restorative approach,
moisturizing treatment for every type of blonde hair.
From the scalp to the ends of the hair, and from morning to night, fight breakage, dryness, but also
the unwanted warm tones with the ultimate touch-up range for those who dare to go blonde
and along with all this, also include a new, concentrated hyaluronic acid serum.
With Blond Absolu, Kérastase offers hydration, repair, softening of warm tones and protection
for every type of blonde hair.
Because every blonde is unique, and because there are many hair types, many drying techniques and many shades of blonde,
every woman with the help of Kérastase and her hairdresser can create her own skincare routine
depending, of course, on its needs.
Download
BAIN LUMIÈRE
Moisturizing shampoo for bright color for any type of dry or highlighted hair.
BAIN ULTRA-VIOLET
Purple shampoo against unwanted warm tones for dry hair, hair with cool blond color or gray hair.
Care
CICAFLASH
Intensive strengthening conditioner for fine to normal dry hair or hair with highlights.
MASQUE CICAEXTREME
Intensive care mask for after drying for normal to coarse, sensitive dry hair or hair with highlights.
MASQUE ULTRA-VIOLET
Purple mask against unwanted warm tones for perfect blonde for dry or highlighted hair.
Preparation & Protection
CICAPLASME
Thermo-protective rinse-free strengthening serum for all types of dry hair or hair with highlights.
HUILE CICAEXTREME
Concentrated intensive strengthening oil without rinsing for sensitized dry hair or hair with highlights.
Strengthening hair & scalp
2% PURE HYALURONIC ACID SERUM
Repair serum without rinsing for damaged hair & scalp.
SÉRUM CICANUIT
No rinse night repair serum for all types of dry or highlighted hair.
The scent of daring
A fragrance of luxurious freshness, an ode to the boldness of blonde.
Bright and dazzling, the Blond Absolu fragrance is the alchemy of daring.
Drawing inspiration from the freshness of modern fragrances, Blond Absolu combines floral aspects, but also the freshness of modern perfumes.
the lively citrus notes with a sensual cocktail of woods, spices & musk.
A luxurious, rich, long-lasting fragrance that exudes a youthful aura of optimism.
