IT’S A PREMIÈRE!
Kérastase launches the new era in luxury hair care!
On Wednesday 20 March 2024 the
Kérastase
, the world’s leading professional luxury hair care brand, held a unique luxury event at BÒTOXE Athens Club, launching the new era of the brand
brought by the new haircare range, Première.
The creation of Première came after an unprecedented scientific discovery that showed that the calcium in water
intensifies the effects of damage to the hair.
This finding was the trigger for the creation of a series that first removes calcium salts and then
repairs the hair by restoring the keratin bonds.
With the launch of Première, the brand’s motto “You Dare, We Care” is more true than ever.
In the space of BÒTOXE Athens Club, which of course, was designed to the standards of a premium luxury brand,
beauty editors, influencers & celebrities such as :
Athena Ikonomakou
Celia Andriolatou
Katerina Karavatou
Raphaela Psarrou
Garifalia Kalifoni
Casey Mizew
Connie Metaxa
Ismeni Papavlasopoulou, but many more!
All the guests were inspired by the impressive set up of the venue, but also by the products of the new Première range, resulting in
the creation of a rich content for their Social Media.
“The new Première range reflects the brand’s philosophy of empowering every woman!
The message of the “Reignite your inner strength” series goes beyond the look and feel of hair,
unlocking countless possibilities for all women to be stronger in our professional and of course personal lives.
With the new Global Ambassador of Kérastase, Sydney Sweeney, the ultimate symbol of the Gen Z generation, the brand is ushering in a new era. It was truly a unique evening worthy of a premium luxury haircare brand.”
said Eleni Anagnostopoulou, Brand Business Leader of Kérastase.
Before the event, Kérastase invited all the guests for a visit to one of the brand’s partner salons
for the enjoyment of the luxurious Première service and the curation of their hair look.
The evening was completed with an impressive, but at the same time dynamic performance by Idra Kayne who in
from the songs she performed inspired all women to release their power and self-confidence.
