Several clients make an appointment at your salon, but in this article we will take a look at the clients,
reducing the frequency of their appointments, but also the solutions to this issue.
Why does a client reduce the frequency between appointments?
Economy, of course, is an important factor that has a significant impact on your salon’s customers,
and have also changed their colour preferences, which tend to “embrace” their natural colour.
Refill your chairs with the right information
Informing your customers about how to care for their hair in order to keep it healthy,
should not be limited to products and how to use them.
You need to explain to them that “diluting” their appointments is not a way to save money,
as each time they return to the salon after long periods of abstinence,
their hair will have more needs and the cost will be adjusted accordingly.
So the ideal would be to explain to your clients that there are express hair treatments,
that take less time, use less product and keep hair looking great between longer appointments.
This way your clients will be in your salon more often and their hair will always be healthy and shiny!
Ideal solutions that meet the needs of your customers
One service that customers “brake” as much as they can is those of colour.
But there is a solution for both your salon and the client, in order to look as good as possible.
In addition to radiance and hydration treatments, a treatment you can incorporate into your client’s life,
is that of color renewal that shows a fresher color, with vitality and shine
that will improve the existing hair color without drastic change and of course at a lower cost.
Of course these alternative ways should be made clear that they cannot replace the colour service.
It may be a temporary solution, but not permanent and at this point you should list all the benefits of this service
on a personal level, as the client feels demonstrably confident and refreshed.
Social Media and offers
The proper promotion of the results of your work is very important in order to have the right motivation
and to clients who are considering a big change and are hesitant.
You can also put attractive packages and service offers and advertise them on social media
to be known and to motivate those who are concerned about the cost, to make an appointment!!
