REDKEN, the #1 professional hair brand in America, is the exclusive hairstyle partner of this year's Mad Video Awards 2021, by PPC.
Inspired by the hottest trends in the world, REDKEN curated the hairstyling of presenters and artists for the hair looks of the acts and the guests at the glamorous award ceremony that took place a few days before, on June 25th at Technopolis.
Among them was Tamta, the ultimate #redkengirl and face of the brand for 2021, who stole the show with her appearance on stage and at the REDKEN booth, where the well-known photographer Panos Giannakopoulos captured all the guests in a miniature of New York City.
Edgy, rock and alternative, REDKEN "conquers" the Mad VMA 2021 stage this year with her impressive and dynamic act.
Tasos Xiarcho, Natasha Kay and the BLUE fill the Mad VMA 2021 with authentic energy confirming that healthy-looking hair is our superpower!
