Elumen the permanent hair dye from Goldwell

Do you know of any permanent hair dye that gives up to 100% coverage of gray hair without the need for an acetate?

We recommend the amazing Elumen!
Color with GREAT longevity, with hair care that goes to another level due to its innovative composition.

It is a “natural” dye, which works 100% without oxidants, and achieves spectacular colour results.
Unlike working with oxidizing paints, the results are immediately visible.

10 key reasons that make Elumen a must- have choice

1. Permanent dyeing without the use of acetate
2. It does not contain ammonia and has a pleasant aroma
3. It is an ideal choice for allergic people and / or with sensitive skin
4. Gives 100% coverage of whites
5. It’s quick to apply – just 30 minutes!
6. It also penetrates deeply into the hair structure & therefore gives long-lasting color
7. It has cosmetic properties and the hair looks intensely refreshed after application
8. Its unique composition gives incredible brightness and impressive shine
9. You can offer at least 9 different colour services easily and quickly
10. 40+ colors to apply to hair that you can imagine

Elumen Technology

HD-MAX Technology > a system of specially selected pigments:

• Pigments penetrate deep into the hair
• They give excellent intensity and long duration (Magnet Effect)
• Reconstruct the damaged parts of the hair (Repair-Effect)
• They give excellent shine and healthy look to the hair (Deep-Shine-Effect)

💡 Gives up to 76% more color intensity compared to oxidative hair dyes
Up to 37% more shine compared to intense semi-permanent dyes

Product range

Paint shades
(hot, cold and natural shades)

Elumen Clear
Reduces the depth and intensity of the colour by mixing with any Elumen shade.
It can also be used for the creative application of shades to dilute the depth of the shade or its direction.

Elumen Prepare
A hair preparation that increases the duration and helps in the harmonious application of the dye to the hair.

Elumen Thickener
To achieve the consistency you want when applying the paint by adding drop by drop.

Elumen Lock
It locks the paint after the application of the paint.

Elumen Clean
For the gentle but deep removal of colour stains from the skin after dyeing.

Elumen bath and hair care products for the home

SHAMPOO
CONDITIONER
LEAVE-IN CONDITIONER
MASK

They offer intense cosmetic care to the hair by restructuring and deeply moisturizing the hair.
They prolong the duration of the colour effect of the dye and maintain the brightness and intense shine of the hair.

Services you can offer with Goldwell ‘s innovative dyeing

1. ELUMEN tone-on-tone color service
2. ELUMEN integrated colour application service
3. ELUMEN grey/white cover
4. ELUMEN blonde toning services
5. ELUMEN shine adding service – extra shine
6. Colour balancing – balancing service
7. Creative freehand technical services -merging techniques

💡 For your convenience, you can contact our Technical Department to give you all the relevant information or
we do a test application for you:
Tel. +30 694 7890798 ή +30 2310 300399.

Basic colour scheme

Stay with us, to learn everything & about Elumen Play!