A fantastic idea is being realized by L’Oréal Professionnel Paris by presenting Run Le Hair Show, a 100% digital show, a series of international episodes by Professional hairdressers for Professionals and for those who love hair… with interviews, techniques and great discussions.
From the Masterclass to the Style & Colour Trophy, and Pro secrets, it will host 7 dynamic sessions that will highlight all that is new in the industry. The first episode “La Première” will be broadcast worldwide this Sunday 16 May at 8 pm, via Youtube and Wechat, and will be available on L’Oréal Professionnel’s youtube channel!
Watch the first episode live this Sunday 16 May, on https://www.youtube.com/user/lorealpro
What is the Run Le Hair Show???
Paris, France – L’Oréal Professionnel Paris, the pioneer in hair colouring, is redefining the way we connect with professional hairdressers and all hair lovers with the RUN LE HAIR SHOW.
This groundbreaking, 100% digital show – part web series, part talk show – will be dedicated to the role and cultural impact of Hair Professionals around the world.
The RUN LE HAIR SHOW has been at the core of L’Oréal Professionnel Paris’ mission to support, collaborate, and develop strong relationships with hairdressers for over 110 years. In the current context of COVID, and with salons around the world being forced to shut down, hair specialists have taken on an even more important role in our lives. More than ever, we hope this digital series will mobilize and touch the global hair community, upgrading skills and inspiring.
The idea has already been tested by the community of Professional Hairdressers, with impressive results: 7/10 Professionals expressed strong interest in watching the series, and 8/10 Professionals said they would like to star in it -proof that highlighting the value of the community is highly valued and will continue to have a strong impact.
Each episode will consist of 7 dynamic modules, designed to bring every aspect of the industry to the fore:
– La Masterclass: seminars on dyeing, drying, haircutting and hairdressing
styling, from the most brilliant & bold representatives of the industry.
– Tête-à-tête: Personal interviews with legendary Professionals
Hairdressers.
– Pro Secrets: expert tips & secrets, from members of the international
hair community.
– La Revue: In-depth analysis of trends – from street style to
catwalks to the salon chair.
– Le Lab: all developments in hair science – from its structure
hair to the product formulations.
– Road to le Style & Colour Trophy: presentation of the course of the international
L’Oréal Professionnel’s competition for Professional Hairdressers, with
culminating in its world finale.
– Stand for Pros: highlighting positive actions that are a source of
inspiration – from the viability of salons to the health of the
hairdressers.
Three hosts will share the stage: Charlie le Mindu, Hair Designer; Min Kim, Dyeing Specialist; and Peggy Frey, Fashion Journalist & Fashion Editor. Trends. Together, they will be the link between the different sections, offering an insightful, multi-faceted look at each topic.
Each episode will be officially translated by L’Oréal Professionnel Paris into 6 languages – English (Subtitles for Deaf and Hard of Hearing), French, Mandarin, Arabic, Portuguese and Spanish – in honour of the diversity of the L’Oréal Professionnel Paris community. Subtitles in other languages will be available through YouTube’s automatic translation service.
The first episode
The first episode of the RUN LE HAIR SHOW, “La Première”, will be broadcast worldwide on Sunday 16 May 2021 at 8 p.m. Greece time, via Youtube and Wechat. It will feature La Masterclass on intense drying presented by Charlie le Mindu, trends from the international brand community, and a scientific analysis of L’Oréal Professionnel Paris’ revolutionary new innovation – Metal Detox.
Until the end of the year, more episodes will follow, focusing on topical issues, which will give viewers the inspiration and professional knowledge they need to participate in the RUN LE HAIR SHOW. The show will include frequent invitations for the community, which will be shared on social media.
