Η haute couture είναι το απόλυτο επίπεδο δημιουργικής έκφρασης στη μόδα. Είναι χειροποίητη τέχνη, σπάνια υφάσματα, φαντασία χωρίς όρια. Και όταν αυτή η δημιουργία φτάνει στην πασαρέλα, χρειάζεται συνοδοιπόρο έναν εξίσου τολμηρό, ευφάνταστο και καλλιτεχνικό εταίρο: την κομμωτική.

Η haute couture αγαπά τις σιλουέτες. Όγκος, γραμμές, συμμετρίες και ασυμμετρίες. Το χτένισμα είναι το μόνο στοιχείο που μπορεί να αλλάξει πραγματικά τη συνολική μορφολογία ενός μοντέλου. Με ένα extreme updo, δημιουργείς ύψος, sleek γραμμές, χαμηλώνεις τον όγκο. Με φριζάρισμα, δημιουργείς έντασηή με μπούκλες, ρομαντισμό. Ο κομμωτής σχεδιάζει, κυριολεκτικά, το περίγραμμα του συνόλου.

Γιατί η μόδα δεν υπάρχει χωρίς κομμωτική Η μόδα προβάλλει τα ρούχα. Η κομμωτική προβάλλει το συναίσθημα. Η εικόνα ενός μοντέλου χωρίς ολοκληρωμένο χτένισμα είναι σαν πίνακας χωρίς τελειωμένο πρόσωπο. Η μόδα χωρίς την κομμωτική είναι γυμνή — όχι από ύφασμα, αλλά από δύναμη.

Η L'Oréal Professionnel επιστρέφει για μια ακόμη φορά στα MadWalk, τον απόλυτο θεσμό που συνδυάζει τη μόδα με το τραγούδι, ως ο official hair...

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