Beauty Plethora, the biggest event of the Greek hairdressing scene, took place in a beautiful location overlooking the Acropolis,
at the National Gymnastics Club, in the heart of Athens.
Among the crowd that attended this celebration of hairdressing, from Greece and Cyprus,
were of course glamorous guests from the world of entertainment, working with Wella Professionals and more!
The Beauty Plethora evening was opened by Athina Nikolaidou, General Manager Italy & Greece of Wella Company,
who welcomed the guests and then passed the baton,
to Konstantinos Skorilas, Education Leader Greece of Wella, who prepared the audience for what will follow.
Famous hairdressers from all over the world!
The first guest of the evening was James Earnshaw, Digital Ambassador of Wella Proffesionals,
who with his incredible techniques showed the value and power of colour for a result,
that can not only pass indifferently, but also highlight the characteristics of the woman who chooses it.
Then, the evening of the Beauty Plethora Event was highlighted by Romeu Felipe, Global Ambassador of Wella Professionals.
The Brazilian hairdresser owns one of the largest salons in São Paulo and is a frequent visitor,
the biggest names from abroad.
An example to be emulated is his perseverance in his art as, although from a poor family, he believed in himself
and managed to create a huge hairdressing salon of 800 square meters, which today employs almost 180 hairdressers.
One of his next, immediate plans is to double his space.
He enchanted the crowd and the professionals who were under the stage and
made them all want to touch the hair she created so expertly.
The best finale!
Finally, the very beautiful evening was closed by the pop idol, Ivy Adamou, who is the face of Wella's Partner In Shine campaign.
The subversive show-woman, stirred up the audience with her new hits, but also the old ones.
Ivi Adamou, certainly made the best finale of this very beautiful evening and left the guests with the best feeling.