International skincare and makeup brand Estée Lauder has appointed celebrity model Adut Akech as its global ambassador.
Adut Akech has been featured since early July in makeup and skincare advertising campaigns online, on TV, in print and in stores.
Stéphane de La Faverie, Chairman of The Estée Lauder Companies, said in a statement: “Adut is one of the biggest and most important fashion stars. We believe that her incredible story, personality and beauty will help us to continue to inspire and communicate with our consumers and establish her as a beauty icon of her generation.“.
Adut Akech described the opportunity as a dream come true. “The Estée Lauder brand has such an amazing heritage and the Estée Lauder story continues to be an inspiration for women around the world. Like me, I hope to inspire girls everywhere not to stop following their dreams“, said the model, who hails from South Sudan and Australia.
