A tribute to Aveda‘s sunscreen product line,
through the eyes of Minas Tsirangelos (Aveda & Bumble and Bumble and Bumble Trainer Balkans).
In Greek mythology, the Sun is represented as a young man with a bright radiant crown,
who leads his chariot to heaven every day starting at sunrise,
and through the Ocean of the great river that circles the earth, returns to the sunrise at night.
The largest star in our planetary system is the one that, combined with water,
provide life and growth to every living organism.
But after the human contribution to the destruction of the environment and the atmosphere,
the sun now poses multiple risks for us, our skin and our hair.
Let’sfocusonhair.
One of the causes of discomfort and hair damage is exposure to sunlight.
I would also like to remind you of the colouring techniques, as well as the thermal styling of hair without protection,
but let’s talk about that at another time.
Summer is here, and as much as we’ve been looking forward to it, we need to focus a little more on our sun protection.
You will ask me and rightly so, of course, “when should we wear sunscreen hair products? ”
I’ll answer “Whenever we need to wear facial sunscreen
and I’ll leave the conclusions about frequency of use to your own judgment,
because I’m sure you’re a consumer with an opinion.
Let’s focus on products.
Aveda, the high-performance, vegan and Leaping Bunny certified hair, face and body care brand, welcomes the most beloved time of year with a range of products that protect our hair,
from the harmful rays of the sun and the consequences of their exposure to it.
Three multi-purpose products in recycled packaging, produced with wind and solar energy,
dressed with summer aromas of pure and organic essential oils of Ylang-Ylang, Neroli and Kistou.
An easy-to-use care and protection system for everyone.
With you on holiday, at the beach, camping or on the boat, but also in the urban environment where you live and work.
The sun is not hiding from you, you have to protect yourself from it.
Let’s meet the products
SUN CARE PROTECTIVE HAIR VEIL.
A lightweight, water and UV resistant protective veil,
forms an invisible shield to protect hair from sun exposure
and minimize damage and dryness.
Enriched with natural UVA/UVB filters from wintergreen (goltheria), and cinnamon bark oil,
that protect the hair from dehydration.
Apply it to damp or dry hair and comb it through to distribute it evenly.
Apply it to hair that you have styled first.
The amount is proportional to the length and density of the hair we want to protect.
It’s the last product you’ll wear on your hair before exposing it to the sun.
Think of it like sunglasses before you leave the house.
SUN CARE HAIR AND BODY CLEANSER
A hair color safe formula that removes sea salt, chlorine from the swimming pool, and chlorine from the hair.
and the build-up of styling products, it cleanses gently and effectively,
maintaining the natural moisture of the hair and skin.
Vegetable oils moisturise and nourish, while babassu oil from Brazil removes salt and chlorine,
while active agents from corn glucose and cinnamon bark,
protect the hair color from the sun and from the inorganic salts of the pool that dull or corrode it.
I won’t tell you about your skin, I’ll let you discover the experience for yourself.
You use it and rinse it off like a shampoo but you continue with it on your body as well.
Forget the many bottles in your summer wardrobe and enjoy holistic care and cleansing.
SUN CARE AFTER-SUN TREATMENT HAIR MASQUE
And the magic begins!
An intensive creamy mask that restores sun-exposed hair,
removes the signs of damage from sea salt and chlorine in the pool, moisturizes and protects against free radicals.
Here, they come into play in the skincare game, exceptional in performance and action natural ingredients with results that will surprise you.
Tamanu oil from Oceania, shea butter and organic coconut oil offer valuable hydration
and create a layer of protection for thirsty hair after sun exposure.
The nourishing Morikue protein helps restore weakened hair and removes signs of damage.
Finally, in the war against free radicals and antioxidant protection,
contributes a protective shield of green tea seed extract, vitamin E and sunflower oil.
Apply the mask after cleansing the hair over the entire length,
work it with caressing movements in the direction of the hair to help it perform even better
and let it work while you treat your body.
Rinse it out by emulsifying it, i.e. massage the product into the hair and a little water,
so that it can be broken down and removed more properly and then rinse with the normal amount of running water as you would.
This way you won’t leave any product residue that can weigh down your hair.
Let me give you an extra tip if you love swimming pools and we often find you there,
instead of washing your hair daily after chlorine dips,
and because it is good to wash your hair 2 to 3 times a week, you can rinse the chlorinated water out of your hair
and apply the mask directly while you are treating your body.
And you will save time, avoid the discomfort of the hair and give them the necessary hydration and nourishment.
A sustainable brand
From Aveda, we wish you happy summer moments with hair protected and cared for,
we keep our promise to strive for a sustainable planet that you will have the opportunity to enjoy
and explore for yourself and for future generations.
And we achieve all this by building on the 5 key pillars of our brand:
1. 100% vegan
2. We never test on animals – We have leaping bunny certification
3. Smells like Aveda – We use Pure Flower & Plant Fragrances
4. Environmental Responsibility – We produce with 100% wind and solar energy
5. We pack in Recycled and recyclable materials.
...
.){kind=link}