Monday, May 20, 2024

NEA SPÉCIFIQUE DIVALENT ULTIMATE HAIR REHAB

THE 1ST BALANCING TREATMENT WITH LONG-LASTING ACTION FOR OILY ROOTS & DAMAGED THIGHS

Now, the Spécifique family of products for healthy-looking hair & scalp extends the success of the much-loved Bain Divalent shampoo for oily roots and damaged lengths. Three products that ensure lasting balance of sebum levels while moisturizing dry lengths, leaving hair soft, hydrated and with long-lasting freshness.

Time to break the vicious cycle of constant washing with unsuitable products. The Spécifique Divalent range is a complete programme that helps hair to regain its healthy look and freshness from root to tip.

Kérastase presents the Spécifique Divalent range, a complete programme
treatment for oily roots and dry lengths that provides hair with nourishment,
healthy appearance and optimal cleansing with lasting results.

The search for health begins with the search for freshness. Nothing
is comparable to the feeling of freshly blow-dried hair.
It’s really refreshing to come out of the salon or shower with clean, fragrant hair.

Hair that exudes freshness makes you feel as light as a feather. But for those who struggle with an oily scalp, this feeling is fleeting, as their hair loses its freshness very quickly.

THE 1ST BALANCING TREATMENT WITH LONG-LASTING ACTION FOR OILY ROOTS & DAMAGED THIGHS


Now, the Spécifique family of products for healthy-looking hair & scalp extends the success of the much-loved Bain Divalent shampoo for oily roots and damaged lengths. Three products that ensure lasting balance of sebum levels while moisturizing dry lengths, leaving hair soft, hydrated and with long-lasting freshness. Time to break the vicious cycle of constant washing with unsuitable products. The Spécifique Divalent range is a complete programme that helps hair to regain its healthy look and freshness from root to tip.

SPÉCIFIQUE DIVALENT ULTIMATE HAIR REHAB

AN ENDLESS STRUGGLE AGAINST GREASY WOOL

Shampooing with the wrong shampoo leads to more grease, which in turn leads to more frequent shampooing which leads to more grease which… Stop it!

An oily scalp can really get in the way of your quest for healthy, beautiful hair.
With the wrong hair care products, freshly conditioned hair quickly develops frizz at the roots and needs to be shampooed again.

This is because shampooing with products that are not necessarily balancing makes the scalp overproduce sebum. This cycle worsens until the hair almost never looks clean. It is a constant struggle to achieve freshness that lasts – especially with today’s hectic pace of life.

And what’s worse is that the lengths and ends show increased dryness due to the excessive use of inappropriate shampoos. They may even be sensitised by dyes, styling tools, sun exposure or other environmental factors. It’s as if the scalp and the hair no longer speak the same language. Finding a skincare program that combines their conflicting needs and can be integrated into today’s daily life seems impossible.

So far…

THE SCIENCE OF FRESCO

Strategically selected ingredients and innovative formulations that work together with the physiology of the hair and scalp to promote maximum freshness.


THE ENTIRE SPÉCIFIQUE DIVALENT RANGE IS ENRICHED WITH AMINOXY, FOR THE NECESSARY STRENGTHENING AND BALANCING AT EVERY STEP


After listening to the concerns of women with oily roots and damaged lengths, our scientists have developed a range of formulations that approach the problem using active ingredients that work in harmony with the natural functions of the hair and scalp, restoring all their freshness and shine.

In this case, the key ingredient that does all the “work” is the amino acid.

AMINOXY
Intensive Treatment for Mixed Hair

COMPONENTS OF DUAL ACTION WITH UNIQUE RELEVANCE
TO THE HAIR ENRICHING COMPOSITIONS
THAT REGULATE THE CLOT AND REBALANCE
THE HYDRATION LEVELS

THE IDOL OF FRESCO

SPÉCIFIQUE
BAIN DIVALENT
Balancing shampoo for oily roots & damaged lengths

NO COMPROMISE BETWEEN THE CLEANING & TO CARE

For years, Spécifique Bain Divalent has been the ultimate solution for women with an oily scalp. Regular shampoos simply remove the hair’s natural oils, thus encouraging the production of more sebum. This creamy, lightweight formula soothes and balances the scalp by regulating oiliness while nourishing hair that has been sensitized by frequent shampooing and styling, sun exposure, and dyes. Hair stays clean, for long-lasting freshness that reduces the need for frequent shampooing; however, the shampoo is mild enough to use daily if you want. From the scalp to the roots, hair is balanced and nourished, giving it a clean feeling and healthy look.

DETOXIFICATION & FRESCADE

NEW
SPÉCIFIQUE
ARGILE ÉQUILIBRANTE
Weekly cleaning & cleansing clay for oily roots & damaged lengths

KEEP YOUR SCALP BALANCED,
WITH A REFRESHING CLAY TREATMENT

To keep an oily scalp balanced, it takes more than just a simple cleansing. Designed to be used once a week, this clay cleansing shampoo features a unique creamy, green formula with a luxurious, earthy texture. Argile Équi-librante gently cleanses, providing the perfect dose of care. Hair gets a soft, shiny finish and long-lasting freshness.

2 Types of clay & Mentholis


Argile Équilibrante contains a combination of clays – kaolin and montmorillonite – that create an amazing cleansing composition. Like sponges, these two clays work together to absorb oils, dirt and pollutants. Menthol revitalizes the scalp for a feeling of freshness.

CAOLINI
It is found in warm, humid climates, has absorbent properties, and is rich in magnesium, zinc, calcium and sodium.

MONTMORILLONITE
It is the main component of volcanic ash, is rich in minerals, and is found as sediment in the seas.

MENHOLE
Vasodilator, increases blood flow to the scalp through massage, refreshes and leaves a feeling of freshness.

ENHANCEMENT & FRESCADE

NEW
SPÉCIFIQUE
REHYDRATING MASK
Intensive moisturizing gel mask for damaged & dehydrated lengths

MOISTURIZE YOUR OILY HAIR WITHOUT WEIGHING IT DOWN
Sometimes, even oily hair becomes dry at the lengths and ends. Women who have an oily scalp usually have sensitized hair that loses its natural protection due to frequent washing with inappropriate products. Specially formulated for hair with oily roots and drier lengths, this green, lightweight gel formula with a fresh scent redefines intensive conditioning by giving hair the care it needs, right where it needs it.

Amino Acid & Ceramide


Masque Réhydratant is enriched with two ingredients essential for strengthening and hydrating the hair.

THE BENEFITS OF AMINO ACIDS
The dual action amino acids balance the pH of the composition and protect the hair from oxidative damage. Amino acids provide immediate care, nourishment and strengthening to the hair, while increasing the hair’s ability to retain moisture for softness and elasticity.

THE BENEFITS OF CERAMIDE
The biomimetic ceramide acts like “cement”, deep within the hair cortex. It fills cracks and strengthens weak hair from the inside out, improving the hair’s resistance to breakage. It also seals in moisture inside the hair and smoothes the cuticle, for hair with a healthy shine.

The world’s leading professional luxury hair care brand.

Since 1964, Kérastase has built its success on delivering exceptional scalp and hair performance through excellent products and special treatments in salons, with all the scientific knowledge, professional expertise and an intuitive understanding of what people really want from hair care.
Today, Kérastase is present in more than 60 countries with a community of around 150,000 hairdressers. The brand adopts a first-care philosophy that extends beyond its products: to care for all hair types and all individuals, as well as the world we live in.
By continually building on its professional heritage and expertise, while maintaining the highest standards of talent for its associates, Kérastase has appointed exceptional people, visionary hairstylists in key roles – Parisian Hovig Etoyan (@hovigetoyanparis) is the Kérastase Global Professional Ambassador and Los Angeles-based stylist Vernon François (@vernonfrancois) is Kérastase Global Inclusivity Advisor & Educator.
To embody its image and values, Kérastase chose Emily Ratajkowski (@emrata), a source of inspiration and empowerment for women and individuals around the world.
Kérastase is committed to improving its impact on the planet, using innovation to reduce its water footprint and conserve resources, creating a more sustainable journey for hairdressers and consumers alike. The brand continues to pioneer the future of hair care while driving positive change and striving to build a different, inclusive and responsible future.

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