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Kérastase
proposes for the summer and beyond, Chroma Absolu: a complete, personalized skincare range
for coloured hair that repairs the hair from the inside out, whatever colouring service you choose to do.
After the success of
Blond Absolu
that made a splash, this range breaks the code of colour-treated hair care.
Kérastase takes a highly effective approach, inspired by skin care,
to strengthen and protect the health of the hair.
Chroma Absolu extends the innovative care of colored hair by covering a range of hair care products
a comprehensive range of shades, textures and frequencies.
Now, all women can dye their hair any colour they want – without sacrificing the healthy look of their hair.
Make your hair any colour you want
Kérastase banishes the fear of wear and tear with specially formulated products that care for coloured hair from the inside out.
In the sphere of personal aesthetics, hair color is of primary importance.
It is a powerful self-actualization factor, but also a way to change how others see you.
By dyeing your hair any colour you want, as often as you want, you have the total freedom and power to choose who you are.
But what about the potential wear and tear?
Many women who would like to experiment with colour, choose to play it safe and that’s because they are not sure
whether they will be able to give their hair the care it needs.
In the market of hair care, solutions are limited and do not cover all of the hair care
the range of colours and needs of coloured hair.
So far…
Decoding of wear and tear
It is known that dyeing can degrade the quality of hair.
But do you know how exactly?
3 enemies of colour from the external environment
Water
It penetrates more easily into coloured hair, leading to protein breakdown and colour fading.
Sun
UV rays alter the natural pigments, while at the same time causing a loss of lipids,
causing dullness, but also weakening.
Hairstyle
Styling, such as combing and brushing, destroys the protein structure of the hair over time,
causing breakage, dullness, and even frizz.
3 levels of wear and tear from painting services
Core
Porous hair.
It causes breakage, split ends, and also accelerates fading.
Centre
Freezing due to the paint.
It causes dryness, making the hair look dull, but also “burnt” with a rough texture.
Surface
Oxidation.
It brings to the surface unwanted red and also orange tones.
Pioneering science that makes restorative care for coloured hair a reality
Color is one of the most exciting changes in hair, if only for its ability to transform the hair
appearance and mood in the moment.
So Chroma Absolu gives you the opportunity to experience this exciting feeling again and again,
while protecting the integrity of your hair – which also makes the colour last longer.
Using a strategic combination of powerful acids known for their healing properties,
Chroma Absolu formulations penetrate to the core of the hair, acting from the inside out to preserve the colour
and leave the hair soft, moisturized, but also with intense shine.
The science of colour
Chroma Absolu contains advanced active ingredients that repair and protect the hair from the inside out,
even when the hair is often subjected to dyes.
Acids become the key to protecting color-treated hair from personalized high-efficiency care.
At Kérastase, hair care always comes first and is also based on science.
For coloured hair, in fact, high-performance care is fundamental.
After listening to the demands of women who want to enjoy dyeing services as often as they wish,
our scientists set out to understand what exactly coloured hair needs to stay healthy
and maintain their vitality.
Drawing inspiration from the most effective ingredients in the skincare market,
they discovered that the answer was a triple acid, but also an ancient herb.
TRIGIC ACID
Biological ingredient of plant origin, extracted from the grape (Vitis vinifera).
The tartaric acid therefore enhances the deposition of the active care ingredients on the hair surface,
and also increases the hair’s resistance to oxidative stress by improving its softness and shine.
MILK ACID
Organic ingredient of plant origin.
Organic acid from the family of AHA (alpha-hydroxy acids), known for its mild exfoliating properties,
but also its ability to rebuild the hair.
It also “traps” the metals that cause dullness and make the hair lose its shine.
AMINOXY
Biological ingredient of natural origin, biotechnology product.
Amino acids have the ability to penetrate the hair and strengthen its structure by acting as a building block
and so they strengthen weak hair from the inside out.
CENTELLA ASIATICA
Organic ingredient of plant origin.
Centella Asiatica is therefore a medicinal herb originating from central Asia.
It is known that the extract of this traditional regenerative plant has soothing and antioxidant
properties – beneficial for hair weakened by dyeing services.
A unique fragrance that captures a new range of possibilities for coloured hair
Caring for coloured hair should be a sensual, pleasurable ritual,
focusing on the pleasure derived from the therapeutic process, but also on the ultimate beauty.
The fragrance of Chroma Absolu, created by French perfumers Dominique Hazael-Massieux and Isabelle Abram,
has the neroli as a leading note.
It creates, for a full 72 hours, an intense halo of flowers wrapped in the earthy tones of woods and calves.
A sophisticated, iconic fragrance, worthy of liveliness, freedom and moreover the expressiveness of colour in the hair.
A complete range of personalised care with the power of acids, for every type of coloured hair
Download
BAIN CHROMA RESPECT
WITH AMINOXY + CENTELLA ASIATICA
Moisturizing protection shampoo
For sensitized or damaged coloured hair, fine to medium hair.
Texture
Creamy gel with light pink colour
How it works
Lightweight formula that gently cleanses and moisturizes the hair, while at the same time deeply restores the hair
protecting its integrity and also protecting the colour from fading.
Benefits
Intensive hydration for softer hair with less porosity, for longer lasting color.
Hair so healthy that it retains 92% of its colour intensity even after 6 weeks.
More vibrant colour, with 74% brighter shine.
Hydration that does not weigh down the hair, for a light feeling & additional elasticity.
Use
First spread on wet hair, massage, and finally rinse.
BAIN RICHE CHROMA RESPECT
WITH LACTIC ACID + CENTELLA ASIATICA
Nourishing protection shampoo
For sensitized or damaged coloured hair, medium to coarse hair.
Texture
Transparent gel with a pale rose colour.
How it works
Rich composition that cleanses and nourishes the hair, while at the same time restores the hair in depth,
protecting the colour from fading.
Benefits
It instantly transforms the hair surface, for softness and less frizz due to dyeing.
95% more nourishment and reduced porosity for longer lasting colour.
Hair so healthy that it retains 92% of its colour intensity, even after 6 weeks.
More vibrant colour, with 65% brighter shine.
Use
First, apply to wet hair, then massage, and rinse.
Care
FONDANT KITTY CHROMA
WITH AMINOXY + CENTELLA ASIATICA
Restorative conditioner to reduce porosity.
For sensitized or damaged coloured hair, fine to medium hair.
Texture
Light cream with light pink color.
How it works
Lightweight yet powerful formula that penetrates the core of the hair, reducing porosity,
offering hydration and strengthening from the inside out, for healthier hair and colour that retains its vibrancy.
Benefits
Penetrates the core of the hair, for 86% stronger hair.
Protects hair from the stress caused by hard water during shampooing.
86% more hydration and less porosity , for colour that lasts longer.
Hair so healthy that it retains 92% of its colour intensity, even after 6 weeks.
Use
After washing and drying the hair, apply conditioner in an amount equal to a hazelnut.
Apply to the lengths and ends, avoiding the roots, to ensure lightweight volume.
Then massage, for better penetration of the ingredients.
Leave for 2-3 minutes.
And finally emulsify, and rinse well.
MASQUE CHROMA FILLER
WITH AMINOXY + CENTELLA ASIATICA
Deep rejuvenation mask for the reduction of porosity.
For sensitized or damaged coloured hair, medium to coarse hair.
Texture
Rich cream with a light pink colour.
How it works
A rich formula that penetrates the hair core, reducing porosity and strengthening the hair from the inside out,
for healthier, softer and brighter colour.
It helps to maintain the intensity of the colour for a longer period of time.
Benefits
Penetrates the hair core for 92% stronger hair.
Protects hair from the stress caused by hard water during shampooing.
93% more nourishment, but also a reduction in porosity, for longer lasting colour.
Hair so healthy that it retains 92% of its colour intensity, even after 6 weeks.
More vibrant colour, with 62% brighter shine.
Use
After shampooing and drying the hair, apply a mask in an amount equal to a coin.
Apply to the lengths and ends, avoiding the roots, to ensure lightweight volume.
Massage for better penetration of the ingredients.
Leave for 5 minutes.
Milk, and finally rinse thoroughly.
SOIN ACIDE CHROMA GLOSS
Restructuring product for intense shine, for all types of color-treated hair.
Texture
Transparent liquid formula that transforms into a rich white cream as soon as it comes into contact with water.
How it works
High-performance formula that deeply nourishes the hair and, at the same time, seals and restructures its surface,
for porosity reduction, silky softness and intense shine.
Healthy hair, and colour that stays vibrant for longer.
Benefits
Hair 94% more hydrated and instantly softer.
96% stronger hair and reduced porosity for longer lasting colour.
Hair so healthy that it retains 92% of its colour intensity even after 6 weeks.
More vibrant colour, with 70% brighter shine.
Use
Use once a week, instead of conditioner or mask, or immediately afterwards for extra care.
So apply to washed and dried hair, on the lengths and ends, soaking them well.
Use 1 dose for fine hair, and 2 doses for thick or long hair.
Leave for 1-2 minutes, and rinse thoroughly.
Avoid irritated skin, but also the eye area.
MASQUE VERT CHROMA NEUTRALISANT
Red undertone neutralizing mask for dark brown hair.
Green weakening pigments for all types of dark coloured hair.
Texture
Cream with a deep green- emerald colour.
How it works
Moisturizing color correcting formula that instantly weakens unwanted red undertones,
for a deeper, but cooler brown colour.
Suitable for all types of dyed dark hair, but also for naturally dark hair.
Benefits
It immediately weakens the red undertones for a cooler darker colour.
89% more hydration and softness with reduced porosity for longer lasting colour.
53% stronger hair with less breakage.
Use
Initially use once a week – or as often as needed, depending on your hair needs.
Wear gloves.
Apply to washed and dried hair.
Massage the lengths and ends.
Leave on for a maximum of 5 minutes, depending on the desired level of relaxation.
Finally, rinse well.
SÉRUM CHROMA THERMIQUE
Antioxidant heat-protective anti-frizz serum for all types of colored hair.
Texture
Light, white serum-emulsion.
How it works
Moisturizing composition that treats colored hair and at the same time, offers intensive protection against numerous
external aggressive factors: UV radiation, humidity, heat and oxidative stress.
Benefits
Hair 96% more hydrated and instantly softer with less porosity.
High protection against moisture and water molecules in the atmosphere, for 77% less frizzing due to dyeing.
Powerful antioxidant properties to protect hair and color from oxidative stress.
Thermal protection up to 230°C.
Use
After wiping the hair, apply 6-10 doses depending on the length and density of the hair.
Apply to the ends, then comb through the hair to distribute the product evenly.
Allow the hair to dry naturally or blow-dry it.
Beyond the products
Kérastase enhances the Chroma Absolu experience with dynamic technological tools and online content.
Access information, useful tips and guidance from professionals through the QR code on each product.
The care of coloured hair therefore requires more than just good formulations.
On the label of each Chroma Absolu product, you will find a QR code that will lead you to additional information about the ingredients,
implementation and sustainability.
Users can diagnose their hair online, see recommended products and treatment programs,
but also learn more about the science behind the Chroma Absolu range.
YOU DARE, WE CARE
Now, more than ever
When Kérastase launched its much-loved Blond Absolu range in 2019, it shouted the rallying cry with force:
“You dare, we care”.
He promised to revolutionize the industry, with radical, highly effective compositions – so bold,
as well as the blonde itself – for every type of open hair.
The results became a source of inspiration.
She has helped women all over the world to dare to be the blonde they have always dreamed of, to express themselves freely,
become more visible and more confident.
The slogan “You dare, we care” took on a life of its own, was interpreted in various ways and came to mean
so much stuff about so many blondes.
And so now, this journey of diversity continues.
Chroma Absolu extends liberating, personalized care to every shade and type of colored hair,
with safe, high-performance acidic formulations that bring powerful ingredients from skincare
in hair care.
So pampering is liberating, and we celebrate this idea with a campaign featuring
women a real source of inspiration.
They explore some of the most iconic places in Paris, expressing their personal freedom with youthful euphoria,
but also bold, avant-garde hair colors.
“You dare, we care”, once again.
So this time, every woman is free to express herself, to light the fire that is inside her, to be young and young at heart.
bold forever – in other words, to reach self-realization.
From in-salon services and online education to at-home rituals, Kérastase never stops redefining the boundaries of luxury hair care, using scientific knowledge and professional expertise to help you achieve your goals.
its expertise to respond directly to the wishes of all, but also the needs of each hair type.
Regardless of age, gender, colour or texture, Kérastase therefore always offers the highest quality experience
to those who seek the best care.
Because it’s not just hair, it’s you!
