Any
salon
, like any beauty salon, is a business.
Therefore, it must also have a comparative advantage that will set it apart in the market, and protect it from competition.
Definition
Comparative advantage, essentially, is the feature that will set you apart.
It can be a
service
, product, space, qualified staff and much more that will make you unique in the market.
And they will be the reason why many customers will choose you over other competitors.
color bar
A comparative advantage for a salon could be the dye shop.
We already know that paint services bring in a large percentage of the total turnover, so it would serve a dual purpose.
If you have specialist hair colourists or are a specialist in colour yourself, make sure your clients know about it.
Let them know and advertise your advantage.
Hairstyle
For the hairdresser, hairdressing is an important service.
It is a service that can be repeated at a very frequent rate in relation to the
dyes
and haircuts.
Make sure you sell this service properly, and even more so if you have something unique in relation to it.
This could be, not only the hairstyles themselves as prototypes, but also how quickly you do them
if this is done on a weekly basis or even the unique values that you may have achieved that set you apart from others.
Haircut
We have mentioned in a similar article that this service has a very high profit margin for you.
The disadvantage is that it does not have a high enough frequency for each client.
The originality in this, as well as how you manage through each
haircut
to bring out the unique features of the face
of each client could be a comparative advantage in itself.
Products
Products, treatments or even accessories that you may sell in your shop.
You never know what could be a competitive advantage for you.
That’s why it’s very important to experiment.
In terms of products, if this is the comparative advantage for your business, then be sure to inform
your customers about them through video, photos, live and advertisements of course.
Conclusion
Even something that you have not realised is your comparative advantage could be what you are looking for.
If you are not sure what it is that has made your clientele stable and you known in the market
then ask them
customers
your customers.
Contact us
So for more support, you can contact us to upgrade your services
and experience & service to every client that walks into your salon.
